Small Business Marketing
BUS 184
For any assistance or
questions regarding this project, please feel free to contact me
via email at molatte4u@hotmail.com
or call me at 479-6276
In this project, I will be choosing the Raymond Walters College (RWC) model. My choice stems from the fact that the RWC model pertains more to a project or activity in a class rather than the whole class. My Learner Outcome project focuses on developing outcomes, activities, and rubric for the General Motors Marketing Internship project in the Small Business Marketing course. In the RWC model, outcomes are defined for a major activity, the outcomes are assessable, and the outcomes are what students do, know or think. I have used RWC model as a guide in developing the outcomes for this project.
General Motors Marketing Internship (GMMI)
1. Students will develop, conduct, and analyze the results of a marketing research survey.
2. Students will organize and direct a promotional campaign and event to promote GM products.
3. Students will implement the principles of social responsibility in business by researching a social service agency that will receive proceeds from the promotional event.
4. Students will construct and conduct a power point presentation about their marketing research and promotional event for faculty and corporate sponsors.
5. Students will identify, manage and solve group conflicts.
1. Develop a research survey (questions to be developed in a group format). Conduct the survey individually.
2. Develop a presentation of promotional event and survey results. Each student will be responsible for a specific part/area in the presentation.
3. Show videos that outline various promotional plans. Discuss the videos in class. Ask for a personal opinion/reflection.
4. Students will provide input on event’s name and activities. Time for discussion will be provided. A vote on names, logos, and activities will be carried out.
5. Students will organize and manage the promotional event.
6. In-class lectures that address marketing concepts that relate to the promotional event.
7. Assign time in the beginning of class to discuss news, issues relating to project/class, i.e. progress report on activities and accomplishments.
8. Students will be expected to research and report on community service agencies. A one- page report is expected as well as and oral presentation to the rest of the class.
9. In-class group assignments will be assigned to stimulate group interaction.
1. Development of a questionnaire with at least ten questions that relate to the project.
2. Provide a theme for the promotional event and turn in at least two plans on how to conduct the event. The plans will include answers to the questions: What is the event? When will it be conducted? How will it be managed and coordinated? Where will it take place?
3. Students will turn in a list of agencies to support. The list will include a brief description of agencies’ purpose and functions and reasons behind their support.
4. A complete report of the project, which should include research results, plans for the event, and event implementation.
5. Presentation of the project using power point software.
Students will develop, conduct and analyze the results of a marketing survey.
Requirements:
¨ Development of a questionnaire with at least ten questions that identify the demographics and preferences of the target market. Research questions must reflect project objectives.
¨ Conducting the research through surveying at least 100 students.
¨ Compiling and analyzing the results.
¨ Presenting the results and conclusions to the rest of the class.
Grading
(A)(Super Gig) All the outcome requirements were completed on time (by due date). The research presentation fully addressed all project objectives. Clear presentation of results. Effective and productive cooperation among group members throughout the project time.
(B)(Good Gig) At least one of the outcome requirements was not completed by assigned date. The research presentation met all but one of the project objectives. Needed more clarity on presentation of results. Sufficient and acceptable cooperation among group members throughout the project.
(C) (OK Gig) At least two of the requirements were not completed by assigned date; the questionnaire did not fully address the project objectives. Presentation was not clear and missed at least two objectives. Cooperation among group members is average.
(D) (Not a clear Gig) Not achieving the requirements on due dates. No cooperation among group members. Presentation is below average and lacked substance.
Students will organize and direct promotional campaign and event.
Requirements:
¨ Organize the various activities for the event.
¨ Complete all assigned tasks prior to the event
¨ Perform assigned tasks during the event.
¨ Actively participate in the brain storming and creative process for the event.
¨ Apply the marketing mix concepts into to the event preparation and completion.
Grading
Super Performance: Met all requirements, actively participated in the preparation and performance of the event. Applied the marketing mix in the organization and performance of the event. Showed high level of productivity, creativity and teamwork.
Acceptable Performance: Met all requirements, average participation in the preparation and performance of the event. Lacked in applying at least one aspect of the marketing mix in the organization and performance of the event. Showed average level of productivity, creativity and teamwork.
Unacceptable Performance: Lacked behind throughout the preparation and performance process of the event. Lacked in applying more than one aspect of the marketing mix in the organization and performance of the event. Showed below average level of productivity, creativity and teamwork.
Students will implement the principles of social responsibility in business by researching a social/community agency that will receive proceeds from the promotional event.
Requirements
¨ Conduct research of community service agencies and make a presentation/recommendation for support of one or two agencies. Turn in a one-page description and recommendation summary.
¨ Complete a one-page summary of social responsibility theory as it relates to the marketing mix with opinion and reflection section.
Grading
Highly Social (A): Met all requirements and made an effective/informative presentation on the due date. Conducted research and turned in both agency description/recommendation and social responsibility summary on due date.
Somewhat Social (C): Met requirements of the community service agencies description/recommendation and presentation on due date. Did not complete the social responsibility theory summary and reflection. Not effectively and timely meeting any one of the above requirements.
Not Social (F): Not meeting both requirements. Not conducting research, making presentation or recommendation. Not turning in any summary and reflection of social responsibility theory.
Students will construct and conduct a power point presentation about their marketing research and promotional event.
Requirements:
¨ Compile all data from other departments and create a professionally typed report that resembles past samples. (Samples will be provided)
¨ Create a professional power point presentation that illustrates objectives and accomplishments.
¨ Present the results of the project using power point software.
Grading
Super Groovy (A): All data compiled by due date and professionally typed report is completed by presentation time. Presentation is conducted in a knowledgeable and professional manner.
Excellent power point presentation.
Groovy (B): Report is not completed on time, lacks clarity and not all data is reported. Presentation is conducted but needs improvements. Above average power point presentation.
Need Some Groove (C): The report and power point is not completed by due dates. Presentation shows clear evidence of being unprepared and/or unprofessional. Average power point presentation.
Not Groovy (D): Unclear report, data not compiled by due date, no organization or preparation for the presentation is done. Below average power point presentation.
Students will identify, manage and solve group conflicts.
Requirements:
¨ Identify conflicting issues within the group.
¨ Follow procedures given to solve conflicting issues.
¨ Complete group-conflict assignment.
Grading:
Super Groovy: Identifying and solving conflicting issues without performance interruptions. Following procedures given to resolve conflicts and completing group assignment on due date.
Groovy: Identifying and solving conflicting issues with performance interruptions. Not following procedure. Completing assignment but not on due date.
Not Groovy: Identifying but not solving the problems. Not following procedure. Not completing group-conflict assignment.
Past Event Photos
Photo 1 (Carnival Promotion Banner)
Photo 2 (Carnival Promotion Banner)
Photo 3 (Event Photo)
Photo 4 (2001 Event)
Photo 5 (2001 Event)
Photo 6 (Climbing Wall, Event Activity)
I am interested in your ideas, comments, and concerns. In addition, if you have any questions or concerns, please contact me at molatte4u@hotmail.com or call me at 479-6276
