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Press Releases - 2009

CONTACT:  Jana Marcus, Marketing & Communications
(831) 479-5744
jamarcus [at]

October 20, 2009


Thursday, November 5, 2009 - 9:00 a.m. - 10:30 a.m.
Watsonville Civic Center, Room 275

APTOS, CA -- The City of Watsonville Redevelopment Agency is continuing to partner with the Central Coast Small Business Development Center (SBDC) at Cabrillo College to present a new “Retail Rejuvenation- Running Your Store to Increase Profits,” seminar for Watsonville retail stores. This seminar represents the second presentation the City of Watsonville has developed with the Cabrillo’s SBDC to provide advice and assistance to struggling small businesses. The first seminar, “Restaurant Rejuvenation,” was presented to over 25 restaurant owners and employees in August.

The “Retail Rejuvenation” seminar will be held at the Watsonville Civic Center building in the Community Room, 275 Main St. 4th Floor on Thursday, November 5 from 9:00 a.m. to 10:30 a.m. Simultaneous Spanish translation will be provided. The seminar attendees will learn merchandising tips, new customer service techniques, how to reduce inventory, increase sales, create attractive window displays and operate more efficiently.

All Watsonville-based retail business owners and their employees can attend free of charge. Seating is limited and advance registration is required. Please call the Small Business Development Center at (831) 479-6136 to register. In addition, the business owners attending can sign up for a free follow up one-hour site visit on a first come, first serve basis.

These seminars are presented for retail businesses located in Watsonville only. This event is also co-sponsored by the Pajaro Valley Chamber of Commerce. For more information and to pre-register, call (831) 479-6136 or email the SBDC office at

About Cabrillo College

Cabrillo College is a leading California community college serving Santa Cruz County with locations in Aptos, Scotts Valley and Watsonville. It is ranked #1 in transfers to UC Santa Cruz. Founded in 1959, the college offers more than 100 academic and career technology programs that serve multiple educational goals such as A.A. and A.S. degrees, certificates of achievement, skills certificates, transfer to four-year institutions or for lifelong learning and personal enrichment. Its mission is to enhance the intellectual, cultural and economic vitality of its diverse community by assisting all students in their quest for lifelong learning and success in an ever-changing world.

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