Cabrillo Extension Classes

 

 

An innovative collaboration has been formed to assist artists in Santa Cruz County. 

Cabrillo College’s Division of Visual and Performing Arts (VAPA), Cabrillo Extension,

the Small Business Development Center and the Business & Entrepreneurship Center

have partnered with the Cultural Council of Santa Cruz County

to offer a series of seminars to help artists start, manage, and grow their businesses. 

 

The Business of Art 101

If you would like to establish a true business selling your art, this seminar will cover the basics business start-up:  Required licenses, fictitious business name, legal structure, basic tax deadlines and reports, and the importance of a solid business plan.  This seminar will bring your art from a hobby to a profitable business.  Led by SBDC Certified Business Advisor Keith Holtaway.

Date:  Saturday, February 25, 2012
Time: 10:00 a.m. to 12:00 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $25.00

 

 

Pricing Your Art

What is your art really worth? Discover the secrets of pricing your art from four professional artists. Should your art be priced differently depending on venue (i.e. Open Studios, gallery show, local restaurant)? Should you give discounts? Should you charge more for commissioned work? All this and much more, followed by an extensive Q & A session - so bring your specific questions for the panelists!Led by James Aschbacher, a local muralist and art entrepreneur.

Date:  Saturday, March 31, 2012
Time: 10:00 a.m. to 12:00 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $25.00

 

 

 

Get Your Art Out There! Solid Marketing Principles

Getting your art out of the studio into a customer’s hands is often a long road.  This seminar will teach you the basics of good marketing and share best practices of successful Bay Area artists.  Develop your value proposition, define your market and sell!
Led by Aletta de Wal, M.Ed, an equal parts artist, educator and entrepreneur.

Date:  Saturday, April 28, 2012
Time: 10:00 a.m. to 12:00 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $25.00

 

Leveraging Social Media for your Art

Harness the power of social media sites!  This seminar will cover social media listening tools, best practices and case studies of Arts Nonprofits and artists who do it well, holding distributed events and campaigns across multiple channels, and effective sharing of your message and artwork.  Led by Susan Tenby, Online Community Manager for TechSoup.,a San Francisco-based nonprofit.

Date:  Saturday, May 19, 2012
Time: 10:0 a.m. to 12:00 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $25.00