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Cabrillo Extension Classes

 

 

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An innovative collaboration has been formed to assist artists in Santa Cruz County. 

Cabrillo College’s Division of Visual and Performing Arts (VAPA), Cabrillo Extension,

the Small Business Development Center and the Business & Entrepreneurship Center

have partnered with the Arts Council of Santa Cruz County

to offer a series of seminars to help artists start, manage, and grow their businesses. 

Parking and Lecture Hall Map 

 

The Business of Art 101

If you would like to establish a true business selling your art, this seminar will cover the basics of business start-up: Required licenses, fictitious business name, legal structure, basic tax deadlines and reports, and the importance of a solid business plan. This seminar will bring your art from a hobby to a profitable business.

Led by Ray Kaupp

Date:  Friday, March 7
Time: 2 - 4 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30

 

register online

 

Get Your Art Out There! Solid Marketing Principles

If you want to attract more collectors, gallery dealers and museum curators, you must know how to market your art.

You will learn how to get a simple definition of art marketing, the nine factors that create the formula “Exposure = Success”; and the seven stages of art marketing.

Led by Aletta de Wal, an equal parts artist, educator and entrepreneur.

Date:  Friday, April 11
Time: 2 - 4 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30

 

register online

 

 

E-mail Marketing for Your Art

Email marketing for your art is a low-cost, effective way to communicate with your customers and increase your sales.  This seminar is presented by Constant Contact and will include proper set up, various templates available, and customer relationship management techniques to promote your business.

Led by TBD

Date:  Friday, May 2
Time: 2 - 4 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30

 

register online

 

Leveraging Social Media for Your Art

Harness the power of social media sites!

This seminar will cover social media listening tools, best practices and case studies of artists who do it well, how they are transacting sales through social communities, and how you can effectively use Facebook, Twitter, Pinterest and other sites to share your message and artwork.

Karen Kefauver conducts popular social media marketing workshops, staff trainings and webinars in Santa Cruz and the Bay Area. She teaches business executives how to effectively use Facebook, LinkedIn, Twitter, Google+ and blogging for business and promotion.

 

Date:  Friday, May 30
Time: 2 - 4 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30

 

register online

 

 

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