Cabrillo Extension Classes
An innovative collaboration has been formed to assist artists in Santa Cruz County.
Cabrillo College’s Division of Visual and Performing Arts (VAPA), Cabrillo Extension,
the Small Business Development Center and the Business & Entrepreneurship Center
have partnered with the Cultural Council of Santa Cruz County
to offer a series of seminars to help artists start, manage, and grow their businesses.
The Business of Art 101
If you would like to establish a true business selling your art, this seminar will cover the basics business start-up: Required licenses, fictitious business name, legal structure, basic tax deadlines and reports, and the importance of a solid business plan. This seminar will bring your art from a hobby to a profitable business.
Led by SBDC Certified Business Advisor Keith Holtaway.
Date: Saturday, February 23
Time: 10:00 a.m. to 12:30 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30
Get Your Art Out There! Solid Marketing Principles
If you want to attract more collectors, gallery dealers and museum curators, you must know how to market your art.
You will learn how to get a simple definition of art marketing, the nine factors that create the formula “Exposure = Success”; and the seven stages of art marketing.
Led by Aletta de Wal, an equal parts artist, educator and entrepreneur.
Date: Saturday, March 30
Time: 10:00 a.m. to 12:30 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30
Leveraging Social Media for Your Art
Harness the power of social media sites!
This seminar will cover social media listening tools, best practices and case studies of artists who do it well, how they are transacting sales through social communities, and how you can effectively use Facebook, Twitter, Pinterest and other sites to share your message and artwork.
Karen Kefauver conducts popular social media marketing workshops, staff trainings and webinars in Santa Cruz and the Bay Area. She teaches business executives how to effectively use Facebook, LinkedIn, Twitter, Google+ and blogging for business and promotion.
Date: Saturday, April 27
Time: 10:00 a.m. to 12:30 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30
Cool Tech Tips to Sell Your Art
If you’re wondering how apps, mobile devices and other gadgets can help you sell your art, this seminar is designed for you! The newest, coolest tech tools will be demonstrated, including Square, QR Codes, online shop site tools and artist cooperative websites.
Led by Alex Kramer, BA in Business Marketing, the coordinator of the Business & Entrepreneurship Center at Cabrillo College. He is proud to call himself a tech geek and is passionate about helping people overcome tech fears and better use technology to make small businesses thrive.
Date: Saturday, June 1
Time: 10:00 a.m. to 12:30 p.m.
Place: Cabrillo College, VAPA Lecture Hall, Room 1001
Cost: $30
