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Cabrillo Extension Classes

 

Build Your Business!

Cabrillo College Extension is proud to partner with the Cabrillo College Small Business Development Center to present seminars to help you build your business!

Small Business Development Center

The SBDC was founded in 1985 and has served over 5,000 business owners, created over 2,200 jobs and has helped local businesses obtain over $79 million in capital investment. The SBDC provides free of charge, confidential advice to help your business get a healthy start, assist with expansion and increase your profits. The SBDC has fifteen advisors who will meet with you, at no cost, for business planning, increasing sales, analyze financial statements, implement bookkeeping systems and develop expansion plans. Specialists are available for Retail, Restaurants, Childcare and Agricultural operations.

The Cabrillo College SBDC has won national and state awards for excellence in operations and business growth of their clients. 100% of clients served stated they would recommend SBDC services to others! How can the SBDC help your business? Please call 831-479-6136 or go to www.centralcoastsbdc.org for more information.

 

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What's Cooking in Your Kitchen?


Recent changes in Health Department requirements have made it easier and less costly to start your own home-based food production business in Santa Cruz County. Get in on this huge trend for locally produced artisan foods!

YOU WILL LEARN:

  • Getting Started & Legal Requirements (to be delivered by Environmental Health to include legal aspects, facility, labeling and licensing, etc.)
  • Establishing break-even points and profitability time lines
  • Product pricing techniques
  • Internal and external marketing strategies
  • Graduation to larger manufacturing options
  • When to add outside labor
  • Individual operator’s R.O.I. (return on investment)

 

Wed., June 18
6 - 9 pm
Scotts Valley Center Room 1
FREE!

 

register online

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Build a Better Business Program Series

Writing the Best Business Plan

This seminar will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic goals and objectives, determine startup costs, as well as various methods of financing your startup.

Writing a Business Plan is the first step to obtaining free of charge counseling from the SBDC.


Date: Saturday, June 21
Time: 9:30 am to 12 noon
Place: Room 1606
Fee: $35

register online

 

Date: Tuesday, July 15
Time: 2 - 4:30 pm
Place: Room 1606
Fee: $35

register online

 

Date: Saturday, August 2
Time: 9:30 am to 12 noon
Place: Room 1606
Fee: $35

register online

Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. He has been a small business consultant specializing in business planning for start-ups, turn around strategies for struggling businesses, and obtaining financing for business growth. Keith has worked with over 700 business owners from Carmel to Santa Rosa.

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Recordkeeping for Small Business

This class will reveal the mysteries of accounting in plain language and give you everything a non-accountant saddled with keeping "the books" needs to know. Concepts and processes covered in this class will include: the bookkeeping cycle, accrual vs. cash vs. tax accounting, and the chart of accounts, journals and general ledger.

Double entry and single entry bookkeeping will be explained without the pain of "debit and credit" journal entries. Learn accounting concepts, to operate your small business more profitably.

This is an excellent prerequisite for those wishing to maintain their accounting records either manually or using computerized systems.

FAQ's for Recordkeeping for Small Business

 

Date: Saturday, July 19
Time: 9 am - 1 pm
Place: Room 432
Register by June 9: $48
Register after June 9: $56

register online

 

Carol Jensen - See bio below

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QuickBooks Basics

Information systems professionals, personal consulting services, massage therapists, personal trainers, and sports trainers need QuickBooks, too! Take your home-based industry from hobby to business. Learn and apply basic accounting concepts, business structure, and sound recordkeeping procedures to your consulting/service business. Prepare Invoices, track your receivables, and predict timely collection. Accept credit/debit card payments. Gain familiarity with basic Financial Statements and how they help you grow your business. Know you are financially successful and document those all-important tax deductions.

The class is taught in a computer lab to ensure student hands-on experience with the software. Purchase of QuickBooks Pro is not required, but purchasing "QuickBooks Pro for Dummies" is recommended for those who do not own the software.

Students must bring a USB Memory Disk of at least 1 GB of memory to class. Mac users are welcome to bring their own laptops with QuickBooks already installed.

 

Date: 2 Sats., June 14 & 21
Time: 9 am - 1 pm
ROOM CHANGE : New room is 516
Register by June 9: $98
Register after June 9: $109

register online

 

Date: 2 Sats., Sept. 20 & 27
Time: 9 am - 1 pm
Room: 513
Register by Sept. 9: $98
Register after Sept. 9: $109

register online

 

Carol Jensen specializes in financial aspects of start-up businesses and she is a Registered Tax Preparer (CTEC). Carol has taught QuickBooks and Real Estate at Cabrillo for many years.

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Your Online Presence

With customers using social media to "check in", share websites and lodge complaints, it isn't a question of if your business has an online presence, but how well you are managing it.

These days a load it and leave it website and simply posting to a Facebook page just isn't enough. There is great value for your business' bottom line online if you know how to analyze and manage your online presence.

In this class business owners will learn how to shift their management of their online presence from merely tactical to strategic.

 

Date: Saturday, June 14 (Class Canceled)
Time: 9:30 am - 12 Noon
Room 1606
Fee: $35

register online

 

Date: Tuesday, September 16
Time: 2 - 4:30 pm
Place: Room 1606
Fee: $35

register online

 

Lydia Snider - See bio below

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Leveraging Social Media to Grow Your Business

Your business might not need to be on every social media site, but you do need to make an informed decision on whether or not to engage on a social media platform. If you do engage, this class will help you develop that strategy.

In this class we will examine Facebook, LinkedIn, Twitter and Pinterest from a business strategy perspective. You will learn how to evaluate these and future emerging social media sites to determine if it is appropriate for your business. We will review realistic expectations of ROI of social media and how to leverage social media to grow your business.

Participants are encouraged to take Your Business' Online Presence – An Overview prior to this class.

Date: Tuesday, July 22
Time: 2 - 4:30 pm
Place: Room 1606
Fee: $35

register online

 

Lydia Snider is a local specialist in helping non-profits, small businesses and individuals leverage the power of social media. A former educator, Lydia started a very successful business that was launched using social media to spread the word and increase sales. Lydia had one of the first Facebook pages and is dedicated to helping businesses use social media wisely and profitably.

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Boost Your Restaurant Series: Customer Service Strategies

  • Tangible products and intangible experiences
  • Building the right team, the ABC approach
  • Well-coordinated and successful programs using SMART GOALS
  • Server training techniques to enhance the guest experience, creating brand ambassadors
  • Guest recognition and loyalty programs

 

RESCHEDULED TO THE FALL (dates TBD)
8:30 am - 12:30 pm
Horticulture Bldg., Room 5005
FEE: $15

 

register online

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Boost Your Restaurant Series: Cost Controls to Increase Profits

  • The profit and loss statement, structure and formatting tips (sample docs included)
  • The Weekly FLASH, running your restaurant by the week (each attendee will receive an EXCEL based program)
  • Using yield testing to identify actual product costs
  • Recipe and menu item costing techniques and tools (each attendee will receive sample templates & program
  • Make or buy analysis
  • Menu pricing strategies, percentage vs. contribution margin
  • Aggressive scheduling techniques to reduce labor costs
  • Building strong vendor relationships and beneficial purchasing programs

 

RESCHEDULED TO THE FALL (dates TBD)
8:30 am - 12:30 pm
Horticulture Bldg., Room 5005
FEE: $15

 

register online

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Boost Your Restaurant Series: 12 Steps to Sales Growth

  • Concept Evolution, why is it necessary?
  • Revamping your brand image to increase traffic counts and maximize sales and margins
  • Identifying contribution margins and popularity to build the matrix
  • Using the specials program as an R&D tool and maximizing menu selling prices
  • Menu design tactics for 2 and 3 panel menus, using engineering to drive sales
  • 10 steps to a higher check average: aggressive sales building using suggestive selling
  • Staff motivational techniques

 

RESCHEDULED TO THE FALL (dates TBD)
8:30 am - 12:30 pm
Horticulture Bldg., Room 5005
FEE: $15

 

register online

 

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Sign up for all 3 Boost Your Restaurant Series classes for only $40!

 

register online


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