Skip to Site Navigation | Skip to Local Navigation | Skip to Content
Cabrillo College - Home
students on campuscabrillo campus

Build Your Business!


Cabrillo College Extension is proud to partner with the Cabrillo College Small Business Development Center to present seminars to help you build your business!


The SBDC was founded in 1985 and has served over 5,000 business owners, created over 2,200 jobs and has helped local businesses obtain over $79 million in capital investment. The SBDC provides free of charge, confidential advice to help your business get a healthy start, assist with expansion and increase your profits. The SBDC has fifteen advisors who will meet with you, at no cost, for business planning, increasing sales, analyzing financial statements, implementing bookkeeping systems and developing expansion plans. Specialists are available for Retail, Restaurants, Childcare and Agricultural operations.

The Cabrillo College SBDC has won national and state awards for excellence in operations and business growth of their clients. 100% of clients served stated they would recommend SBDC services to others! How can the SBDC help your business? Please call 831-479-6136 or go to for more information.


Your Facebook Page for "Small Business Saturday"

For communities to thrive, small businesses need to thrive! Be part of the national movement to promote small, independently owned business to increase holiday sales by joining Small Business Saturday! Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving. Each participating business will be required to have a Facebook page to advertise their participation in Small Business Saturday. All Santa Cruz county businesses are encouraged to join this great national movement this year!

In partnership with the Santa Cruz County Office of Economic Development, American Express, El Pajaro Community Development Corp. and the local Chambers of Commerce, The SBDC is offering the seminar Your Facebook Page for "Small Business Saturday”. Come and learn the simple steps to setting up a Facebook page for your small business.

The seminar will be repeated throughout the county in 3 different locations on three dates. All are noted below. Spanish language translation will be available at the workshop presented in Watsonville.  The third seminar in Scotts Valley will feature a site review by Dianthe Skurko-Harris, a nationally recognized expert in social media for small business. Bring your laptop if you need some hands on help with your page.

Friday, October 14
9 am to 11 am
Cabrillo College Watsonville Campus, Room 150
Fee: $10

Spanish language translation will be available

register online


Friday, October 21
9 am to 11 am
City of Santa Cruz Police Department Community Room
Fee: $10

register online

Friday, October 28
9 am to 11 am
Scotts Valley Skypark Classroom
Fee: $10

register online

Dianthe Skurko-Harris, a nationally recognized expert in social media for small business.


Writing the Best Business Plan

This seminar will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic goals and objectives, determine startup costs, as well as various methods of financing your startup.

Writing a Business Plan is the first step to obtaining free of charge counseling from the SBDC.


Saturday, October 8
9 am to 12 noon
Room 2100B
Fee: $35

register online


Tuesday, Nov. 1
2 - 5 pm
Santa Cruz Civic Auditorium - Tony Hill ABC Room - 307 Church St., Santa Cruz
Fee: $35

register online

Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. He has been a small business consultant specializing in business planning for start-ups, turn around strategies for struggling businesses, and obtaining financing for business growth. Keith has worked with over 700 business owners from Carmel to Santa Rosa.


Recordkeeping for Small Business

Every small business owner needs to understand the numbers! This class will teach the basics of good recordkeeping. We will cover: the bookkeeping cycle, accrual vs. cash vs. tax accounting, the chart of accounts, journals and general ledger, and double entry and single entry bookkeeping.

This class will provide an introduction to helping you maintain your accounting records either manually or using computerized systems.

FAQ's for Recordkeeping for Small Business


Sat., Sept. 10
9:30 am - 12:30 pm
Room: 315

Fee: $35

register online


Cathy Van Loon, MA, is an Intuit Certified QuickBooks Pro Advisor and has been teaching QuickBook at Cabrillo since 2003 and other accounting courses since 1985.


QuickBooks Basics

Information systems professionals, personal consulting services, massage therapists, personal trainers, and sports trainers need QuickBooks, too! Take your home-based industry from hobby to business. Learn and apply basic accounting concepts, business structure, and sound recordkeeping procedures to your consulting/service business. Prepare invoices, track your receivables, and predict timely collection. Accept credit/debit card payments. Gain familiarity with basic financial statements and how they help you grow your business. Know you are financially successful and document those all-important tax deductions.

The class is taught in a computer lab to ensure student hands-on experience with the software. Purchase of QuickBooks Pro is not required, but purchasing "QuickBooks Pro for Dummies" is recommended for those who do not own the software.

Students must bring a USB Memory Disk of at least 1 GB of memory to class. Mac users are welcome to bring their own laptops with QuickBooks already installed.

2 Sat., Sept. 17 & 24
9 am - 1 pm

Room: 507
Register by Sept. 12: $98
Register after Sept. 12: $109

register online














Carol Jensen specializes in financial aspects of start-up businesses and she is a Registered Tax Preparer (CTEC). Carol has taught QuickBooks and Real Estate at Cabrillo for many years.



Solving the Social Media Puzzle: Helping You Put the Pieces Together

The advent of mobile devices and the infiltration of social media into everyday life has significantly changed how people expect to engage with businesses online, both on websites and on social media.

Get the big picture of how your customers are engaging online. Learn what customers expect from websites today, how to make informed decisions on which social media sites are best for your business and how to integrate them into your marketing strategies. Attend this seminar and learn how to put all the pieces of the online puzzle together to grow your business.












Saturday, Oct. 29
9:30 am to 12 noon
Room 1604
Fee: $35

register online


Dianthe Skurko specializes in communication strategies and execution, including messaging and content creation, project management, partner and strategic alliance relationship management, and team building for cultural and behavior change.



Starting Your Own Nonprofit

If you are thinking of starting a nonprofit business this class will demystify and explain the nonprofit start-up process for you. After learning the advantages and restrictions of running a nonprofit you will be able to decide if a nonprofit start-up is the best choice for you. You'll learn about the privileges and restrictions nonprofits face, how to deal with government agencies, alternatives to a nonprofit and an understanding of the application and approval process.

Instructions on the new streamlined IRS exemption process will be included.

Sat., Nov. 5
10 am - 1 pm
Room: 432

Register by Sept. 12: $62
Register after Sept. 12: $74

Class fee includes workbook


register online


Josh Wagner runs the Santa Cruz consulting firm PlanRight, which provides a user-friendly approach to nonprofit start-up. PlanRight serves hundreds of client organizations around the country.















































    Was this page helpful?    
Ask Cabrillo WebAdvisor Cabrillo Library Cabrillo Bookstore  Canvas icon  Facebook Icon Twitter Icon YouTube

© 2013 Cabrillo Community College District

Campus Safety | Accessibility

Main Campus, 6500 Soquel Drive Aptos CA 95003, 831.479.6100