Startup Costs ...

Starting & Operating a New Small Business
 
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Identify & Estimate Startup Costs

Your first financial decision is to determine how much money it will take to open the doors. You may find that the amount is reasonable or too high. Sometimes the amount seems reasonable and obtainable but you decide that the potential profit isn't worth the work. Start up costs need to be estimated then operating expense and revenue streams need to be determined.

Differentiate Start up Costs From Operating Expenses

Start-up Costs are one-time costs of Assets that usually won't recur for at least one year, likely longer or sometimes never.

  • Remodeling - 1 year
  • equipment - e.g. computer, 3 years
  • truck 5 years
  • building - 20 years

Operating Expenses are uses of some part of your Assets that recur predictably, usually measured on a monthly basis.

  • rent
  • utilities
  • advertising
  • salaries and wages
  • CGS (Cost of Goods Sold)
  • etc.
Why estimate start up costs?
  • determine total dollar amount needed to start your business
  • determine appropriate type of financing
  • assess risk, feasibility, and personal investment
  • have better information to help make decisions
 

 
Some General Guidelines
  • Avoid over-padding your estimates.

It is wise to have some allowance for contingencies, erring towards overestimating and adding for variance, rather than risk being short on capital. However, don't penalize yourself by being too conservative, and don't burden yourself with an excessive estimate of capital requirements or costs for financing.

  • Allow for operating costs & cash flow needs.

It may be months or years before the business is profitable. You will need to cover personal living expenses, have cash disbursements for normal operations exceeding receipts, need growth or expansion money, and so forth.


  • Determine funds needed for each stage of your business' life.

For example, you may at first purchase inventory for resale but later expect to manufacture it yourself. Facilities, equipment, personnel, and so on may need to expand in stages with growth in demand. Banks & investors are more receptive to investing in businesses that plan well. Also, investors prefer to invest in stages and let your business prove itself rather than tie up all the money in one large risk.


Estimating your startup capital needs
Sources & Uses of Capital - As you develop and assess your needs for money to start the business and get the doors open, you will find that you are working with uses of capital that can be arranged into categories. As you add items to the categories you will often find that your capital needs are growing rapidly, perhaps getting much higher than your general estimate. As you begin looking for sources of capital you will make decisions about what is essential, and about how to lower the total capital needs to start the business. This is easily done if you follow a plan. The following is just such a plan.

STEPS in estimating start up capital needs:

  1. Identify startup cost categories.
  2. Identify specific items in each category.
  3. Attach a specific $ amount to each item in each category.
  4. Total the startup costs.
  5. Determine whether they are really essential.
    • will they produce revenue
    • can any be delayed?
    • can any be eliminated?
    • can any be decreased?
  6. Arrange cost estimates into a presentable form for a business plan and/or loan proposal.
  7. Make key decisions related to these cost estimates.
  • lease or buy buildings
  • negotiate site improvements with landlord
  • buy existing business or startup
  • appropriate type of financing
  • amount of personal investment
  • acceptable ROI
  • assessment of risk
  • payback period (recovery) for investment
  • investment value if carried into future & liquidated

8. Create an asset list

  • life of asset
  • depreciation schedule
  • replacement cost estimate
  • salvage value
 

1. Identify startup cost categories

This list is an organization that is typical. You can use any categorization or organization that makes sense to you and your readers for your particular business. Remember, it is your audience that you want to communicate with.

As noted in previous material, the top two criteria that spearate the new business successes from the failures are:

    1. They are well planned
    2. They are well capitalized

Many categories below include both start up costs items that are necessary for getting your doors open and extra money for keeping the doors open and the business running successfully.

  • Capital Items - start the business
  • Cash set aside for household living expenses
  • Cash set aside for covering operating expenses until the busines becomes profitable
  • Cash set aside for normal working capital needs and cash flow management
  • Cash set aside for unanticipated emergencies
      • LEGAL
      • RESEARCH & DEVELOPMENT
      • FURNITURE, FIXTURES & EQUIPMENT
      • LAND & BUILDING
      • REMODELING & IMPROVEMENTS
      • PREPAIDs& DEPOSITS
      • INVENTORY
      • PERSONNEL
      • CASH
      • LIVING EXPENSES
      • CONTINGENCY FUNDS
      • OTHERS
 

 

2. IDENTIFY SPECIFIC ITEMS IN EACH CATEGORY.

LEGAL:

  • copyrights
  • trademarks
  • retainers
  • incorporation fees
  • fictitious business name
  • advertise dba
  • business license
  • seller's permit
  • accountant
  • lawyer
  • others
  • health license
  • liquor license
  • ABC fee
  • county/city fees

RESEARCH & DEVELOPMENT:

  • patents
  • prototypes
  • product testing
  • test marketing
  • salaries
  • materials
  • marketing research

FURNITURE, FIXTURES & EQUIPMENT:

  • safe
  • cash registers
  • cleaning equipment - vacuum, mops/buckets, floor polisher, etc.
  • communications - computers, fax, telephone system, answering machine, modem
  • trucks
  • benches, tables, chairs, desks
  • shelving, cabinets
  • file cabinets
  • music
  • copy machine
  • microwave, refrigerator, coffee maker
  • typewriters
  • time clock
  • window displays
  • hand truck

LAND & BUILDING:

  • plans
  • permits
  • construction
  • mortgage - down payments, fees
  • property taxes/triple net
  • lease

REMODELING & IMPROVEMENTS:

  • parking lots
  • alarm system
  • sprinkler system, fire doors
  • landscaping
  • water, electrical, lighting
  • restrooms/handicap
  • heat, ventilation, air (HVAC)
  • installation fees
  • floor, wallpaper
  • curtains, pictures, decorations

PREPAIDs& DEPOSITS:

  • rent
  • taxes
  • insurance
  • credit with suppliers
  • public utility deposits

INVENTORY:

  • investment in inventory
  • delivery
  • storage
  • insurance
  • special packing

PERSONNEL:

  • worker's compensation deposit
  • worker's compensation insurance
  • training, seminars, workshops
  • 1-2 weeks practice, on the job training
  • set up costs and wages
  • recruitment costs
  • retainers

CASH:

  • cash flow reserve - 1-3 months operating expenses
  • cash register drawers
  • petty cash fund
  • minimum balance in checking
  • cash collateral used for loan
  • working capital

LIVING EXPENSES:

  • estimate # of months without income (see worksheet)

CONTINGENCY FUNDS:

  • 1-3 months operating expenses
  • emergency fund

OTHERS:

  • pre-opening advertising
  • security
  • office supplies
  • signs
  • insurance (see worksheet)
  • telephone system
  • moving/relocation - personal or business
  • graphic artist - ads, logos, business cards, others?

    ___________________________
    ___________________________
    __________________________

 

 

3. ATTACH A SPECIFIC DOLLAR AMOUNT TO EACH ITEM IN EACH CATEGORY.
(use list from above)
 

4. TOTAL START-UP COSTS.

LEGAL

RESEARCH & DEVELOPMENT

FURNITURE, FIXTURES & EQUIPMENT

LAND & BUILDING

REMODELING & IMPROVEMENTS

PREPAIDs& DEPOSITS

INVENTORY

PERSONNEL

CASH

LIVING EXPENSES

CONTINGENCY FUNDS

OTHERS

TOTAL STARTUP CAPITAL

 

__________

__________

__________

__________

__________

__________

__________

__________

__________

__________

__________

__________

========

 

5. DETERMINE WHETHER THEY ARE REALLY ESSENTIAL.
  • will they produce revenue?
  • can any be delayed?
  • can any be eliminated?
  • can any be decreased?
    • negotiate
    • change vendor
    • buy quantity
    • used
    • rent/lease
    • off-brand
    • invest in stages
    • partner for investment
 

6. ARRANGE COST ESTIMATES INTO A PRESENTABLE FORM FOR A BUSINESS PLAN AND/OR LOAN PROPOSAL.

The typical forms required by investors and banks is in financial statement format. They usually want to see pro forma (estimated) financial statements based upon weekly or monthly for the first year of operations and then yearly summaries for the next three to five years.

For start up costs, the following are typically called for financial statements.

  • a BALANCE SHEET to show the organizations financial structure and to assist in making managerial decisions should investors want operating control in return for their investment. (minimizes their risk)
  • an ITEMIZED DETAIL LIST to show planned usage of funds (appendix)
  • a LONG-TERM ASSET LIST & DEPRECIATION SCHEDULE to show planned usage of funds (appendix)
    (include the estimated life of the asset, a depreciation schedule, replacement cost estimate, salvage value)
 

 
7. MAKE KEY DECISIONS RELATED TO THESE COST ESTIMATES.
In step 5 you determined if each cost was essential and if there was a reasonable way to reduce any of them. Below are further decisions to make regarding the total capital needs and how you will manage them as a whole.
  • negotiate site improvements with landlord
  • buy existing business or startup
  • appropriate type of financing
  • amount of personal investment
  • acceptable ROI (i.e. $200,000 @ 10% = $20,000/year)
  • assessment of risk
  • investment value if carried into future & liquidated
  • selling value or liquidation value of the business
  • pay back period (recovery) for investment
  • Pay back period
    (investment - liquidation value/years + yearly profit goal = pay back per year)