| Textbooks & Recommended
Reading |
Bus
88 Website
|
By
Ambrosini |
Required
Reading: Class website
http://www.cabrillo.edu/~dambrosini/
|
Blackboard
Online Learning System |
|
Required:
Online Instruction:
http://online.cabrillo.edu |
| The
Legal Guide for Starting & Running a Small Business |
By
Steingold |
Optional
Nolo Press, 11th edition
ISBN 9781413310559
|
| Small
Business: An Entrepreneur's Plan |
By
Ryan & Hiduke |
Optional
Southwestern
ISBN 978-0-324-23343-8, 7th edition |
| The
Successful Business Plan: Secrets & Strategies |
By
Abrams |
Optional
Oasis Press
ISBN 1-55571-194-4 |
| Small
Business Management |
By
Longenecker |
Optional
Southwestern
ISBN 0-324-22612-8, 13th edition |
http://www.amazon.com/
http://www.barnesandnoble.com/
http://www.cabrillobooks.net/
| The
course is intended for entrepreneurs. It is conducted in a
seminar style. I will attempt to help you develop skills
you will need to start and operate a new small business while
avoiding common pitfalls. The course will focus upon you as the
entrepreneur, financial feasibility, creating the business, marketing,
various specific decisions, legalities & paperwork, and the
formal and informal business plan. Your chances of success
should be much improved by the end of the course. |
| Add Policy |
| Add
Policy: Students
who fail to attend the first class meeting without contacting me
will be dropped as "No Shows." The spot will be given
to a student on the Wait List in numerical order. You must be on
the Wait List and present at the first class meeting to be eligible
to add. No one may "Add" after the first week. |

|
Lectures
are delivered via the Bus 88 Instructor
website
All
CourseWork is completed through the Blackboard online
instructional system.
Coursework, Due
dates, schedules, and grades are viewable
via either system. The
Blackboard Learning Modules show
all assignments including readings, plus due
dates and late dates for each week. Click
Here for a Printable Version
Attendance/Participation -
Attendance/Participation is required. There are 16 meetings including the
Final Exam meeting. You may be dropped as a no show the first
week of classes. If you miss more than 2 weeks of class sessions
(2 meetings) you may be dropped. However, it is the
student's responsibility to drop a class. You receive points
for attendance. You cannot pass the course with less than 70%
attendance! (at least 11 of 15 class days, not counting the
final.)
Attendance/Participation: (See pages 30-31) This course requires active participation each day of class
so it is important for you to attend every class session,
arrive on time, and come prepared. Your participation not
only enhances your own learning, it benefits other students
in the class, especially when the class is doing group work.
Your level of participation is reflected in your grade and
since you can’t participate if you are not in class,
absences will also be reflected in your grade.
Note: There
are no "make-ups" for missed days. Extra
Credit may be available.
Business
Idea - You will need to choose a specific business
idea to use in completing the assignments. For
full credit, your assignments should generally be at least 100 to 300 words. All must
be thorough, logical and posted on time.
Assignments - You
are required to do 15 written assignments that simulate a rough
draft of a business plan, one each week. Assignments require
you to think and offer your opinions and decisions and have
no right or wrong answers. All assignments are linked as Word
or Excel files. Answers should be thorough; 100-250 words or more.
Assignments
are turned in using Blackboard:
either typed into the turn-in window, cut and pasted from the
Word document into the turnin window, or attached as a file
(only allowed if an Excel file is used).
Note: Late
assignments will be 10 points
off. Extra Credit may be available.
MYBs -
You are required to do 15 written MYBs (Minding Your Business)
that ask you to explore questions typical of new business owners,
one each week. MYBs require you to think and offer your opinions
and decisions and have no right or wrong answers. Answers should be thorough; 100-250 words or more.
MYB
Assignments are turned in using Blackboard:
either typed into the turnin window, cut and pasted from the
Word document into the turnin window, or attached as a file
(only allowed if an Excel file is used).
Note: Late
assignments will be 10 points
off. Extra Credit may be available.
Discussion -
Online postings and responses via Blackboard.
Post your choice of one of the "Discussion Topic choices
from the Discussion Column for each Discussion on the Assignments link
at my website. Post your Answer
on Blackboard and respond to two postings from your classmates. Don't
attach the file, cut and paste the answer
or type your answer directly into the Discussion inbox at Blackboard.
For
full credit, your original posts should be at least 250 words
and responses 150 words. All must
be thorough, logical and posted on time.
Note: Late
Discussions will be 10 points
off. Extra
Credit may be available.
Late
CourseWork - is
marked as "Late" after the Due
Date on the Assignments page. A 10 point penalty is assessed after one week late (a 1 week "grace" period) They are
expected to be accurate and thoroughly completed.
Note: All
CourseWork must be submitted by by the end of your Final
Exam meeting.
Xtra
Credit - You will have some opportunities
to get xtra credit points. They are noted on the Assignments
page as MYBx (not MYB) and can be used in any order. Others
may be added. Most are 10 points each.
Withdrawal
policy -
You may withdraw from the course with
a W grade until 75% of the semester has elapsed. You can
drop using WebAdvisor. Contact the admissions and records
office for details. Failure to follow the withdrawal procedure
will result in an F grade being assigned at the end of the
semester. No Shows will be dropped by the instructor at the
end of the first class meeting and your spot will be given
to a student on Wait List.
You
will use the class website as your textbook. Enrollment
in this class gives you access to computers on campus. The
class website is published on the Internet and is not password
protected, thus you have access to the class website from
any Internet connected computer on or off campus. However, to
use a campus computer you need your class
login and password. Click here for
printable instructions. You may use the Library computers
without having to log in. Students will
use the same login for both Blackboard and classroom computers. (See FAQs for
more info)
Printing
on campus requires you to go to the CTC (Computer
Technology Center) in Aptos or Watsonville and open a printing
account with $5.00. You are charged $ .10 a page for black
and white, $.50 a page for color.
DSPS
Statement for Syllabi: Students needing accommodations
should contact the instructor ASAP. As required by the Americans
with Disabilities Act (ADA), accommodations are provided
to insure equal opportunity for students with verified disabilities.
If you need assistance with an accommodation, please contact
Disabled Student services, Room 810, 479-6379, or Learning
Skills Program Room 1073, 479-6220.
Disabled
Students Programs and Services
Each
student should click and read the standard Code of Conduct
for Cabrillo College courses: Student
Rights & Responsibilities
|
| Hybrid
Course and Using Computers |
|
- Hybrid
Course & My
expectations This course is a sixteen week course,
organized into weekly class sessions with multiple topics.
You will need to arrive on time, stay the entire class session
and meet all deadlines to succeed. The class is taught with
1.5 hours in the classroom using my website and 1.5 hour
online per week (not counting homework) through the Blackboard
(formerly WebCT) online instructional software.
- Using
Computers
Your Student Account or Login (or
Logon) consists of a username & a password.
Activate your semester login ASAP.
- Activate Student
Account - Within 24 hours of registering in
any class with the college, your student account will
be automatically created and you can look up your Student
Account:
- The
Campus Network, Hawknet (wireless), and Blackboard account
are the same.
- To
Use the Classroom Laptop Computers in
Room 515 you will:
- power
them on
- login
using username =
515 , password = 515 every time
- to
access the Internet with
the laptop, open a browser and a 2nd login window
appears. Login using your Student username & password
(click
here for Account directions and CTC sign-in info)
|
| Computer
Labs |
| CTC
Hours Aptos - Room 1400 Aptos |
| Monday-Thursday |
830
am - 9:45 pm |
| Friday |
9
am - 1200 noon |
| Saturday |
9
am - 4:45 pm |
| Sunday |
Noon
- 4:45 pm |
| Aptos
CTC |
|
| CTC
Hours Watsonville - Room Wat4510 |
| Monday
- Thursday |
800
am - 8:00 pm |
| Friday |
800
- 4:00 pm |
| Saturday |
9
am - 1:00 pm |
| Sunday |
closed |
| Watsonville
CTC |
|
| Grading |
All
graded items are on a point basis as indicated in the table below.
You will get a letter grade unless you let me know by the end
of the fourth week that you prefer the Pass/No Pass option.
Students must drop themselves after the second week.
|
| |
Graded
Requirements |
Regular |
Assignments
(15) 20 pts each |
300 |
MYBs (Minding
Your Businesses)
(15) 20 pts each |
300 |
Discussions
(5) 20 pts each |
100 |
Attendance
- 20 pts per day
You
cannot pass the course with less than 70% attendance! (at
least 11 of 15 class days, not counting the final.) |
300 |
Extra
Credit
10 pts each 100 max pts available |
100
|
| Grades based on |
1000 |
| Assessment
1 in Blackboard - Syllabus Review is Required in
first two weeks |
|
Total Possible =
(grades based on 1,000)
|
1100 |
|
|
|
Pass/No
Pass requires
700 points for Pass and requires that you miss no
more than 4 meetings. (at
least 11 of 15 class days, not counting the final.)
Letter
grades: 900 pts=A, 800 pts=B, etc.
Attendance is
required. You may be dropped as a no show the first week of class.
If you miss more than four weeks of class sessions during the
semester, you may be dropped. (11 of 15 meetings not counting
the Final)
Final
Exam - There is no final exam, however, there is a
final exam meeting. All
assignments must be turned in by the end of the final
exam period:
Late
assignments will be 10
pts off. Extra
Credit is available.
Final
Exam Meetings
Aptos Day Monday Section-Friday, 6/1, 7-950 am
Aptos Day Wednesday Section-Friday, 6/1, 7-950 am
|

| Class
Sessions - Quick Look |
|
|
| Session
1. Entrepreneurship
- facts & figures |
Session
2. Business
Plans - Sample Outlines
Buy
Existing Business vs. Startup Decision
Franchise
|
| Session
3. Create
the Financial Model for Your Business (Required) |
| Session
4. Legal Forms
Of Organization |
Session 5. Paperwork,
Regulations, Permits and Licenses
|
| Session 6. Location & Leases & Home
Based Business |
| Session
7. Business
Names/Trademarks & Competition |
| Session
8. Define Your Market , Estimate
Demand & Research |
Session
9. Financial
Feasibility of Your Business Plan
|
Session 10. Identify & Estimate
Startup Costs
|
| Session 11. Sources
of Capital |
| Session
12. Pricing Strategies |
Session
13. Compensation,
Payroll and Deductions & Risk & Insurance
|
| Session
14. Cash, Credit, Credit
Cards, Checks, Trade Credit, Credit Terms |
Session 15. Merchandise
Sales Rights, Obligations and Deceptive Sales Practices
Employer/Employee & Personnel
Issues
Customer
Relations
|
| |
| DONE |

Assignments -
See Syllabus page for topic descriptions or click on the
link below the assignment link to read the related lecture
material. |
MYB's (Minding
Your Business) |
Discussion
Topics
Discussions are typed or copy/pasted into
the Discussion inbox link on Blackboard. Post
one answer and respond to two other people's postings for full
credit |
Make-up
Assignments or Extra Credit
see
below |
| Click here for a printable version of the learning modules |
|
Introduction
Discussion
Due 2/12, cut off
2/19
Syllabus Review - xtra credit
Due2/12, cut off
2/19 |
Assignment
#1 Due 2/19, penalty after 2/26
Define your business | Elevator Pitch
Buy Existing Business vs. Startup Decision vs. Franchise |
MYB1Due 2/19, penalty after 2/26
Are
You Ready to Run A Business? |
|
Assignment #2 Due2/26, penalty after 3/4
Essential Business
Plan Questions
Business
Plans
|
MYB2 Due2/26, penalty after 3/4
How
do you find a Business to buy locally? |
1st Discussion (Choose 1 topic from below) Due2/26, penalty after 3/4
Choice
1 -
How should I spend my Advertising money?
Choice
2 -
Incorporating Out of State:
Should I? |
Assignment
#3 Due 3/4, penalty after 3/11
Excel 3 Version
Typical Monthly Income Statement
Income
Statement | Sample |
MYB3 Due 3/4, penalty after 3/11
Planning Feasibility |
|
Assignment
#4 Due 3/11, penalty after 3/18
Choose a Legal Form
Legal Forms
Of Organization |
MYB4 Due 3/11, penalty after 3/18
Do I need to deal with taxes and
licenses? |
|
Assignment
#5 Due 3/18, penalty after
3/25
Personal Audit
|
MYB5 Due 3/18, penalty after
3/25
California Business Portal: Permits & Licenses. |
2nd
Discussion (Choose 1 topic from below) Due 3/18, penalty after
3/25
Choice3 -
What
is Your Job as the Owner?
Choice
4 -
How a Business Buyer can avoid Seller’s Old Debts and Liabilities? |
Assignment Due 3/25, penalty after 4/1
Location
Location, Leases, Home
Based Business |
MYB6 Due 3/25, penalty after 4/1
How do I Get an Operating Permit in Santa Cruz County
|
|
Assignment
#7 Due
4/1, penalty after 4/15
Business name and Logo
Business
Names/Trademarks
|
MYB7 Due 4/1, penalty after 4/15
Customer Buying Habits |
|
Assignment
#8 Due 4/15, penalty after 4/22
Target Markets & Buyer Behavior
and Identify
Competitors
Define
Your
Market
Competition
|
MYB8 Due 4/15, penalty after 4/22
Estimating Demand |
3rd
Discussion (Choose 1i topic from below) Due 10/30, penalty after
11/6
Choice 5 -Employees,
Part Time Employees and Independent Contractors
Choice 6 -
Getting Help for My Business |
Assignment
#9 Due 4/22, penalty after
4/29
Marketing Research
Research
|
MYB9 Due 4/22, penalty after
4/29
Seeking Information |
|
Assignment # 10 Due 4/29, penalty after 5/6
Excel 10 or Excel10Sample
Identify & Estimate Start-up
Capital
Identify & Estimate
Startup Costs
|
MYB10 Due Due 4/29, penalty after 5/6
Financial Statements |
|
Assignment
#11 Due
5/6, penalty after 5/13
Sources of Capital
Sources
of Capital
|
MYB115/6, penalty after 5/13
Seeking Capital to Expand a Successful
Business. |
4th
Discussion (Choose 1 topic from below) Due 5/6, penalty after 5/13
Choice
7 -
How can I Increase Sales Rapidly?
Choice
8 -
How Can I “Grow” My Business? |
Assignment #12 Due5/13, penalty after 5/20
Excel
12
Version
Initial Balance Sheet
Balance Sheet
|
MYB12 Due 5/13, penalty after 5/20
Setting Prices
|
|
Assignment
13 Due 5/20, penalty after 5/27
Risk & Insurance
|
MYB13 Due 5/20, penalty after 5/27
Employees & Independent Contractors |
|
Assignment
#14 Due 5/27
Excel
14Version
Setting Appropriate Prices
Price/Demand/BEP/Costs
|
MYB14 Due 5/27
Getting Paid - Accepting Checks Credit
Cards, Billing, Cash Sales & Discounts
|
5th
Discussion (Choose 1 topic from below) Due 5/27
Choice9 -
How Can I “Grow” My Wholesale Business?
Choice10 -
What’s an Exit Plan and How Do I Close a Business Legally? |
Assignment
#15 Due 5/31 midnite
Executive Summary |
MYB15 Due 5/31 midnite
Getting Paid – Refunds, Returns & Allowances |
|
| Make-up
Assignments or extra credit:10
points each unless noted otherwise.
Assignments are turned in with their own link using Blackboard
either typed into the turnin window (preferred), cut and pasted
from the Word document into the turnin window (preferred), or attached
as a file (if necessary, or an Excel file). |
|
MYBx1
Startup Team |
MYBx13 |
|
| MYBx2 -
Bad Startup Ideas and Plans Turned Good? |
MYBx14 |
|
| MYBx3 -
Bad Startup Ideas and Plans Turned Good? |
MYBx15 |
|
MYBx4
Objectives |
MYBx16 |
|
MYBx5
Long Term Assets & Depreciation Schedule |
|
|
| MYBx6 |
Small
Business Development Centers 3 hour workshop options (bring
in your registration receipt) |
|
| MYBx7 -
Forecasting Demand and Expenses |
MYBxBP
- SBDC:
Create a Business Plan That Works ; 20 pts |
|
| MYBx8 -
Bad Startup Ideas and Plans Turned Good? |
MYBxMK
- SBDC
Effective Marketing Solutions for Your Small Business ; 20
pts |
|
MYBx9
MYBx9Excel Option
Cash
Flow Statement |
MYBxBK - Practical
Bookkeeping Skills for Small Business ; 20 pts |
|
| MYBx10 |
|
|
MYBx11
Job announcements/description |
|
|
MYBx12
Job Specification |
|
|
| |
|
Keys |
copyright:
David Ambrosini, 1988-2012, All Materials on Website ©
Comments: Contact webmaster: cabrillodave @ gmail.com |
Deadlines
for Spring 2012 Semester Classes:
|
- Semester Begins February 6
- Lincoln Holiday Observed Friday, February 10, Campus Closed
- Deadline for parkeing permit reversal February 17
- Add Deadline for full-term
classes: Saturday, February 18
- Drop Deadline for full-term
courses with refunds: Saturday, February 18
(This date is the deadline to drop a full-term course and receive a full refund
or reversal of charges.)
- President's Day Holiday is Monday, February 20, Campus Closed
- Drop Deadline for full-term
courses without a permanent record “W”: March 3
- Pass/No Pass (aka Cr/No
Cr) Grade Option Deadline for full-term classes: March 9
- Deadline to apply for an
AS/AA degree or certificate: Saturday, April 7
- Spring/Easter Break April 9 - 14, Campus Open
- Deadline to Withdraw from
a full-term courses with “W”:
May 5
- Memorial Day May 28, Campus Closed
- Final Exams May 29 - June 2
|
| Holidays |
- Lincoln Holiday Observed Friday, February 10, Campus Closed
- President's Day Holiday is Monday, February 20, Campus Closed
- Spring/Easter Break April 9 - 14, Campus Open
- Memorial Day May 28, Campus Closed
|
| |

copyright:
David Ambrosini, 1988-2012, All Materials on Website ©
Comments: Contact webmaster: cabrillodave @ gmail.com |
|