Directions:

Search Engine Optimization (SEO) - Configure your Web page so search engines can find you, describe and categorize you and include you in directories and indexes. In the "Head" portion of your html page are hidden meta tags: text not displayed in the browser window but readable by search engines as part of the html document.

Meta Tags - keywords and descriptions. (META = data about data)

Keywords META tag values used by search engines to index and categorize your page. Many search engines (spiders) limit the number of keywords you can use. Carefully choose 10-15 keywords at most. Example: <meta name="keywords" content="puppies, dog food, chew toys, discount pet food, pet food">

Descriptions are META tag values used in directories along with the link. Some search engines will use descriptions to index or categorize your site. Example: <meta name="description" content="The galaxies best and cheapest pet chow.">

1. Write 10-15 or more keywords that customers might type into a search engine when shopping for your product or service.

2. Write two or three (or one big) description for a search engine to use in describing the "Hit" for your website when displaying keyword hits.

NOTE: As the course proceeds and as you develop your Shopsite site, continue to use keywords for the pages you create.

Note: you can cut and paste these questions into the turnin link in Blackboard and then type your answers