Directions:

1) Define and explain your idea for the business presence you plan to implement on the Web in 60 to 100 words. In other words, what is your e-commerce or e-business concept? (your idea will be kept confidential in all specific terms and this exercise will not be viewed by anyone other than your instructor)

2) What kind of business will you be? What role or roles do you play in the distribution/marketing channel (manufacturer, retailer, etc.)? What advantages will your customers have in buying from you online? What will make your website unique and what competitive advantages will you have?