Directions: develop
ideas about what you, the customer and your business gain by being
online.
Customer Expectations
- When a Customer
visits your site what will they want to see? What will they want
to do? What are they expecting?
- What are the
three main reasons a customer would visit your site?
- Why would
a customer return to your site regularly.
- Can you think
of three things you could have on your site (site content) that
would bring customers back?
Business
Expectations
- What are your
business goals? (Examples: sales, profit levels,
promote products or services, advertise, new distribution channel,
entertain, brand awareness, communications, modernize, enter
new markets, etc.)
Personal Expectations
- What are your
Personal Goals; what do you expect to gain or change in your
life, family, lifestyle, etc. by operating a business online? (examples:
take more vacations, retire young, make a fortune, add back to
society, develop self worth, make a living, be own boss, etc.)
Top Five Reasons for
Having an Online Business
Why are you creating an Online
Business? Below, please list your top five reasons.
1.
2.
3.
4.
5.
Look
for Competitors
Use search engines or any Internet
means you can to find 2 Web businesses similar
to what you would like to do via the Web. Look for similar products.
similar services and similar customers served.
Competitor 1
Business Name:
URL:
Navigation
Clarity of Purpose
Design/Aesthetics
Current ness
Competitor 2
Business Name:
URL:
Navigation
Clarity of Purpose
Design/Aesthetics
Current ness
Note: you
can cut and paste these questions into the turnin link in Blackboard
and then type your answers. |