Directions: develop ideas about what you, the customer and your business gain by being online.

Customer Expectations

• When a Customer visits your site what will they want to see? What will they want to do? What are they expecting?
• What are the three main reasons a customer would visit your site?
• Why would a customer return to your site regularly.
• Can you think of three things you could have on your site (site content) that would bring customers back?

Business Expectations

• What are your business goals? (Examples: sales, profit levels, promote products or services, advertise, new distribution channel, entertain, brand awareness, communications, modernize, enter new markets, etc.)

Personal Expectations

• What are your Personal Goals; what do you expect to gain or change in your life, family, lifestyle, etc. by operating a business online? (examples: take more vacations, retire young, make a fortune, add back to society, develop self worth, make a living, be own boss, etc.)

Top Five Reasons for Having an Online Business

Why are you creating an Online Business? Below, please list your top five reasons.

1.
2.
3.
4.
5.

Look for Competitors

Use search engines or any Internet means you can to find 2 Web businesses similar to what you would like to do via the Web. Look for similar products. similar services and similar customers served.

Competitor 1

Business Name:
URL:

Navigation

 

Clarity of Purpose

 

Design/Aesthetics

 

Current ness

Competitor 2

Business Name:
URL:

Navigation

 

Clarity of Purpose

 

Design/Aesthetics

 

Current ness

Note: you can cut and paste these questions into the turnin link in Blackboard and then type your answers.