Directions
- develop ideas about what you, the customer and your business
gain by being online.
Customer Expectations
- When
a Customer visits your site what will they want to see? What
will they want to do? What are they expecting?
- What are the
three main reasons a customer would visit your site?
- Why
would a customer return to your site regularly.
- Can you think
of three things you could have on your site (site content)
that would bring customers back?
Business Expectations
- What are your
business goals? (Examples: sales, profit levels,
promote products or services, advertise, new distribution channel,
entertain, brand
awareness, communications, modernize, enter new markets, etc.)
Personal Expectations
- What are your Personal Goals; what do you expect to gain or change
in your life, family, lifestyle, etc. by operating a business online?
(examples: take more vacations, retire young, make a fortune, add
back to society, develop self worth, make a living, be own boss,
etc.)
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