Directions - plan elements and ideas that will define a feel and personality for your site.

What messages should your site send? Will it be playful or serious, persuasive or entertaining, mature or youthful, Midwestern or urban, etc.

A good way to generate ideas is to find sites that you like and use them for inspiration. Maybe you like the navigation scheme of a site. Perhaps the glossiness of buttons or icons. Perhaps you found sites with color schemes that inspire you. Yet another site is noted for its functionality. You may find a site that amazes you with how much content is effectively organized onto the page or another that does a lot with simplicity and only a little content on a lot of "white space."

Consider the following in your answer and any other criteria that helps you in developing a Site Personality: