|
Return to Class Sessions | |
| "Web
Design Rates: $50/hour; If you watch $100; If you help, $200.
Webmaster Kits: t-shirt, $10; Cheetos, $1.29, Coca Cola, case for $8; YourNameHere.com, $100 ". |
|
| Emil Battazato | |
| Naming Your Business - Web Names |
Names, Domain Names , Paths and Protections: One small thing that can be a big thing is your WWW name; choosing, registering and protecting it. Will you use your business name, some variation of it or are you choosing a new name altogether? Guidelines to Choosing a Domain Name:
Think about your domain name in terms of: familiarity and branding, recall for the customer in finding you, the path the customer might try to type in the browser window if they don't know where you are housed (what server), and for protecting your name from use by other businesses.
Paths and Servers - A web server is a computer on steroids and amphetamines (fast, powerful, sleepless - connected to the Internet 24/7) that "serves" pages through the Internet upon request by the customer/consumer. The web server (aka IP address server) is referred to as an Internet "host" or webhost for your business when you put your website on that machine. To keep all of the machines on the Internet straight, each machine is assigned a unique address called an IP address. IP stands for Internet protocol. And each website has an IP address on that server. It takes three IP addresses to find and retrieve a wbpage. A server has
a static IP address that does not change very often. A website hosted
on the server has a static IP address that does not change very often.
A home machine that is dialing up through
a modem often has an IP address that is assigned by the ISP when you
dial in. That IP address is unique for your session and may be different
the next time you dial in. In this way, an ISP only needs one IP address
for each modem it supports, rather than for every customer. Every computer on the Internet has a unique Internet Protocol address or IP. They consist of 4 numbers separated by periods. Each number can range from 0-255 (256 total #'s) which allows 256 to the fourth power or 4,294,967,296 addressess for computers on the Internet. However, this number identification isn't user friendly...it is hard to remember. To help us, a Domain Name System, DNS, was created to translate these number ID's to alphabetical character ID's known as URL's. Try the following:
A Path is what you type into the browser's "Location" window. It is the URL or Uniform Resource Locator that tells the server address, folder and file path that leads to your web pages.
DNS Servers - If you spend any time on the Internet then you use domain name servers without even realizing it. Domain name servers, or DNS, are an incredibly important but completely hidden part of the Internet. The DNS system forms one of the largest and most active distributed databases on the planet. Without DNS, the Internet would shut down very quickly. DNS servers organize and find everything on the WWW. The DNS system is a database, and no other database on the planet gets this many requests. No other database on the planet has millions of people changing it every day, either. That is what makes the DNS system so unique! Domain name servers translate domain names to IP addresses. That sounds like a simple task, and it would be -- except for five things: * There are billions of IP addresses currently in use, and most machines
have a human-readable name as well. For more information: http://computer.howstuffworks.com/dns1.htm Domains and Subdomains -
Another way to look at the URL is by levels. URL's start at
the end...in other words, the top level is the last set of characters
in the string as we read it. In most of the world, a URL begins with
a top-level domain or country code that identifies the country. A subdomain refers to the network/organization to which a computer is connected and the hostname refers to the computer/real name itself (a server/host). The DNS system allows for a single machine to have more than one alias in addition to its real name. Usually the machine's real name is aliased as www for convenience.
Are You Getting a Domain Name? - If so, make sure it is being registered at an InterNIC registrars service location so that it is your property and movable. http://www.internic.net/
http://www.cheap-domainnames.com/ https://www.securepaynet.net/gdshop/agreements.asp?prog_id=lal1954&ci=1911&se=%2B The Domain Name System (DNS) helps users to find their way around the Internet. As briefly noted above, every computer on the Internet has a unique address - just like a telephone number - which is a rather complicated string of numbers. It is called its "IP address" (IP stands for "Internet Protocol"). IP Addresses are hard to remember. The DNS makes using the Internet easier by allowing a familiar string of letters (the "domain name") to be used instead of the arcane IP address. So instead of typing 207.151.159.3, you can type www.internic.net. It is a "mnemonic" device that makes addresses easier to remember. When you register your name as a domain name, you will need a server to host it. Your name is associated with that server. The server has a DNS (a server domain name, e.g. 205.217.106.20) number which could be used in place of the name when typing in the URL, but the name is easier for customers to remember and to identify with. You will have to register the name, either directly from an accredited registrar or go through a registrant that might run a host server on which you will host your site. It will cost about $8-50 for a year. Multiple year registry is possible. Registration is renewable and you maintain all rights to the name so long as you keep it registered. Registeries will mail you a expiration notice and give you a small grace period. The accredited InterNIC registry will bill you or your Web Host registrant will set it up for you and collect the fee, but will sometimes charge you a small fee ($5 or more) to do so on top of the registry fee. Actually, you really have three choices in arranging your URL so that your name appears in the URL address, two of which make it appear that you have your own server. Making it appear that you have your own server is called creating a virtual (pretend) domain name. If your domain name will be "david.com" and your home page is index.html and you have the ISP cruzio.com to host your Website, then:
Most ISP's and other Web hosts charge from $5 to $50 a month to host your site and may vary substantially in the amount of space (e.g. 5 MB or 100 MB or GBs) and quality and amount of business services they provide. What domain name extensions do you know besides .com? What if you wanted to register businessonline.com but it was already taken, could you try businessonline.net?
Top
Level Domain Names. There have been six top level domain name
extensions (suffixes) in use for many years since being adopted in
the early 1980's. The Internet
Corporation for Assigned Names and Numbers is a non-profit
organization that oversees online addresses. It was created at the
behest of the federal government and functions through ICANN (see
Who regulates Registration and the Internet?, below). In November, 2000, the Internet Corporation for Assigned Names and Numbers met and approved six new extensions in an effort to relieve the crowded field of current suffixes. The 19 member governing board reviewed 47 proposals. Each applicant paid a nonrefundable $50,000 application fee. The applicants are awarded the rights to manage the domain in the event it is approved. Many applicants were rejected as inexperienced or lacking in necessary technical capabilities. The new suffixes will become available sometime after mid-2001. It will be interesting to see how many companies and individuals will want to register addresses with the new extensions. Among those rejected where:
Cruzio/The
Internet Store has created a page for this topic and will make
two TLD names available starting October 1, 2001: Search
for your domain name to se if it is registered: Based
on Data from ICANN, 2008, you can register the following TLDs as
officially sanctioned. What
You Should Know About Country Code Domains, aka country codeTop
Level Domains (ccTLD) Country Domains (click here to stay onsite) Original article
source: http://www.dotcom.com/news/cctld.html (click
here to go off-site) Who regulates Registration and the Internet? InterNIC.net, http://www.internic.net/, is a cooperative partnership of the Dept of Commerce (U.S. government) and InterNIC is a registered service mark of the U.S. Department of Commerce. Network Solutions, Inc. is one of many hosts of the site on behalf of the U.S. Department of Commerce. Under a recent agreement with the U.S. Government, Network Solutions is transitioning from the use of the word "InterNIC" in connection with its products and services. Actually,
InterNIC is an integrated network information center that was developed
by several companies, including Network Solutions, in cooperation with
the U.S. Government. This
all comes out of an International consortium that tries to regulate
Internet issues called ICANN. ICANN
is the new non-profit corporation that is assuming responsibility from
the U.S. Government for coordinating certain Internet technical functions,
including the management of Internet domain name system. More information
about ICANN can be found at http://www.icann.org. All ICANN-accredited registrars follow a uniform dispute resolution policy. Under that policy, disputes over entitlement to a domain-name registration are ordinarily resolved by court litigation between the parties claiming rights to the registration. Once the court rules on to whom is entitled to the registration, the registrar will implement that ruling. In disputes arising from registrations allegedly made abusively (such as "cybersquatting" and cyberpiracy"), the uniform policy provides an expedited administrative procedure to allow the dispute to be resolved without the cost and delays often encountered in court litigation. In these cases, you can invoke the administrative procedure by filing a complaint with one of the dispute-resolution service providers listed at http://www.icann.org/udrp/approved-providers.htm. For more details on the uniform dispute resolution policy, see http://www.icann.org/udrp/udrp.htm. Ownership & Trademarking - is an issue still evolving. There is some solid , legal precedent at this time based upon case law but the procedures for resolution have been firmed up. InterNIC has let an ISP company keep thegap.com against GAP stores protests but has given in to Apple computers claim to newton.com and has suspended its use even though another information company registered it. A complicating factor is the World Wide nature of the Internet and the Web combined with the competing treaties nations have signed. InterNIC rules currently
say that if a company holds a U.S. Federal trademark and wants a domain
name similar to that trademark, then they can request InterNIC to transfer
it from another domain name holder to the trademark holder. This gives
precedent to U.S. firms and does not sit well with the international
community. Currently, there is no court (case) law precedent, particularly regarding international disputes, to guide us. However, the IHAC (International Ad Hoc Committee, a coalition of organizations running the Internet and the newer CORE - Council of Registrars) is recommending that the Arbitration and Mediation Center of the World Intellectual Property Organization in Geneva use its mediation process to resolve disputes. This is all likely to change. What should you do? It will cost you $325 to register your trademark with the Federal Registry. You need to do a proper and thorough trademark search which you can learn to do or hire a paralegal organization to do for you for $300-500 more or a lawyer for $1,000.00. You will be safer with a trademark lawyer but will pay perhaps $1,500 or more. Also, register your domain name with an Internic accredited domain registrar. http://www.internic.net/regist.html
|
|||||||||||||||||||||||||||||||||||||||||||||||||
