Business Names

UDRP Uniform Domain-Name Resolution Policy

UDRP Policy

Naming Your Business or Products

Trade or Business Name - Used to identify a business as distinct from its products and services.  

Corporate Name - Name given to a corporation when it is formed. 

Fictitious Business Name - A business name different from the owner’s name(s) (including corporations.

Brand Name - Given to products and services to:

• distinguish them from other products or services

• allow customers to identify and find products or services

• prepares customers to receive, store and recall information more readily

Trademark - a word, phrase, design or symbol that identifies a business’s products.

Service Mark - a word, phrase, design or symbol that identifies the provider of a service.

Logo - a particular artistic expression of the name or symbol.

Trademark Registry - a list of all trade and service marks registered with the Federal government. All States have trademark registries too; some have service mark registries.

Pre-existing Federal registrations have priority.

Stages of Brand Response 

• Rejection

• Non-recognition

• recognition

• preference

• insistence

Strategies 

• Individual

• Family

• Combined

• Extensions: related products, unrelated products

Guidelines to Effective Branding

• Short/simple

• Benefits/position/features

• Easy to pronounce

• Distinctive

• Suitable for multicultural use