Worksheet #12

Paid Web Advertising - Paid ads cost you money. However, they are effective if well planned, targeted to your customers and scheduled well. A nice thing about paid Web ads is that the people seeing them are generally comfortable users with the Web and Internet. Another nice thing is that you can test your ads, monitor responses, track statistics and not pay a small fortune to do so.

Visit the following three solutions offered through Google. Explain each in as clear a way as you can and list or describe the various options for each.

Google AdWords - You sign up for this service, determine your budget and get statistical tracking of the results.

Google AdSense - Earn more revenue from your website, while providing visitors with a more rewarding online experience.

Google's Froogle - froo·gle (fru'gal) n. Smart shopping through Google.