Bus 50 - Assignments,        Links
LEXs and Extra Credit
Assignments LEXs

Assignment #0 - Student Qustionaire
(click here for a printable/editable Word doc version) Due 9/4

Assignment #1 Due
Local Business Marketing Strategy

LEX1
The Name Game
Due 9/18

 LEX8
Selling Benefits
Due 11/6
Assignment #2 Due
TV Ad Storyboard
Click Here For Printable Version		 LEX2
Word of Mouth
Due 9/25		 LEX9
Writing Headlines
Due 11/13

Assignment #3 Due TBD
Radio Ad Storyboard
Click Here For Printable Version

 LEX3
Ad Ethics
Due 10/2		 LEX10
Copy Platform
Due 11/20
Assignment #4 Due TBD 
Print Ad Makeover
Click Here For Printable Version 		LEX4
Target Markets
Due 10/9  		LEX11
Getting Attention 
Due 12/4
Assignment #5 Due TBD
Publicty & Press Release
Click Here For Printable Version 		LEX5
Publicity
Due 10/16 Key		 LEX12
Direct Mail
Due 12/11
Assignment #6 Due TBD
Flyer, Brochure or Direct Mail Piece
Click Here For Printable Version 		LEX6
TV Production
Due 10/23 		  
Assignment #7 Due TBD
See extra credit below
Media Measurement
Click Here For Printable Version 		LEX7
Creative Messages
Due 10/30  Key		  
     
Extra Credit PoPs in-class (Posted Perspectives)
  1. Contact a television station, Radio Station, Newpaper or magazine (or other media) and obtain a "Media Kit" (note: this will not be returned to you)
  2. Creat a contact list. Obtain the following for a television/cable station:
    • Station Name, channel and call letters
    • Name of contact peopl and their title
    • Addresses, phones, emails
  3. Assignment #7 - Media Measurement
    Click Here For Printable Version
  4. Write a brief paper (200-500 word, or one page) on any of the following:
    • Adworks (shopping cart ads)
    • Transit ads (buses)
    • uniquiscreenmedia.com (animated movie theatre ads)
    • Searchlights
    • airplane banner ads
    • Suggest a topic of your own - get instructor approval
  5. Publicity: Obtain a local newspaper or magazine (Good Times, Sentinnel, etc.) and go through it to list possible features that could be used for Publicity efforts. Make a list of the proper contacts for each feature.

PoPs (aka pop quizzes) topics will be created as we go and will relate to the material currently covered in class. You must be in class to do the PoP: there are no makeups.

1. TBD