Business 50 - Assignments Page
The
Blackboard "Learning Modules" show all assignments
including readings, plus due dates and late dates for each week. (Click Here for a printable version.)
Assignments
Quizzes (aka Assessments
in BlackBoard)
Discussions
Local Business Marketing Strategy
Sample Business Model
Marketing & Promotion
Word of Mouth
TV Ad Storyboard
Student Samples 1 | 2 | 3 | 4 | 5
Television
Ad Ethics
Radio
Publicity and Non-Traditional Advertising Media
Radio Ad Storyboard
Creative Messages
Note: open the doc, type or paste in Blackboard
Apple vs. PC Tv Ads
Selling Benefits
Note: open the doc, type or paste in Blackboard
Social Networking and Web 2.0 tools
Assignment
#4 Due 4/1, penalty after 4/15
Print Ad Makeover Sample0 | NewDunlop
student art sample1 | sample2 | sample3 | sample4
Writing Headlines
Note: open the doc, type or paste in Blackboard
Transit Ads
Digital Cinema Ad (animated movie theatre ads)
Advertising Budget & Expenditures
Learning & Forgetting
Shopping cart Ads (aka Grocery Cart Ads)
Publicity & Press Release
Outdoor
Brain Scanning Helps Marketers Get Ahead.
Direct Mail Cost for 1000 Piece Brochure
PSA's & Press Releases
Note: open the doc, type or paste in Blackboard
Subliminal Fraud?
SocNet Project Step 4 Due 5/13, penalty after 5/20; Complete by 5/31 Finals Week
BLOGGER - Create
blog site
Sample Blog| Sample
2 | Sample 3
Brand Names & Logos
Review Class Member Blog Postings
(Social Networking & Web 2.0 Tools)
Assignment
#8 Due 5/20, penalty after 5/27
Developing Brand Names
Markets & Buyer Behavior
The Joy of Not Being Sold Anything
Assignment
#9 Due 5/31
Wants, Needs and
Value Received
Assignment
#10 Due 5/31
Truth in Advertising - Ethics
- Discussion Extra
Credit in Blackboard - Introductions
- post and respond to at least two other student postings 5
pts
- Discussion Extra Credit in Blackboard - Watch the video Web 2.0 ... The Machine is Us/ing Us. Post and respond to at least two other student postings. 5 pts
- The Name Game 5
pts
The Name Game in Class Review - Rewrite Newspaper
Headlines - Go to: Assignment
- Extra Credit and follow the directions When done, your answer
is turned in via the Assignments tab in Blackboard. 5
pts
- Contact
a television station, Radio Station, Newspaper or magazine (or other
media) and obtain a "Media Kit" (note: this will not be
returned to you) 10 pts
- Create a
contact list. Obtain the following for a television/cable station: 5
pts
- Station Name, channel and call letters
- Name of various contact people and their title
- Addresses,
phones, emails
- Media
Measurement Measuring
the impact of your Ad Campaign
Read Session 19 Measuring Efficiency and Effectiveness in Advertising Media 10 pts
- Write a
brief paper (200-500 word, or one page) on any of the following: 5
pts each
- Searchlights
- airplane banner ads
- Suggest
a topic of your own - get instructor approval
You may do 1-4 of these for extra credit
- Publicity:
Obtain a local newspaper or magazine (Good Times, Sentinel, etc.)
and go through it to list possible features that could be used for
Publicity efforts. Make a list of the proper contacts for each feature. 10
pts
- Which Ad Pulled Best: Example
1 | De
Beers1 | De
Beers2 | Example
- Print and read Example 1, look at the two DeBeers ads, then write a brief paper (about 200-250 words) using course criteria to decide which Ad pulled best.
- Print and read Example 2 and then write a brief paper (about 200-250 words) using course criteria to decide which Ad pulled best. 10 pts
