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Business 50 - Advertising for Small Business
The
Blackboard Learning Modules show all assignments including readings,
plus due dates and late dates for each week.
Assignments
Quizzes (aka Assessments
in BlackBoard)
Discussions
Local Business Marketing Strategy
Word of Mouth
TV Ad Storyboard
Marketing & Promotion
Radio Ad Storyboard
Television
Ad Ethics
Print Ad Makeover
Radio
Advertising Budget & Expenditures
Creative Messages
Publicity and Non-Traditional Advertising Media
Publicity& Press Release
Selling Benefits
BLOGGER - Create blog site
Sample Blog| Sample 2 | Sample 3
Writing Headlines
Creation +Blog + Discussion
(2 x points)
Direct Mail Cost for 1000 Piece Brochure
The Name Game in Class Review
Learning & Forgetting
Blog + Discussion Social Networking and Web 2.0 tools
Outdoor
Wants, Needs and Value Received
PSA's & Press Releases
Bathroom Fixtures (packaging recognition)
Brand Names & Logos
Discussion "Not Sold..." & Wikis
Truth in Advertising - Ethics
I in Class Review
Markets & Buyer Behavior
- Discussion Extra
Credit in Blackboard - Introductions
- post and respond to at least two other student postings 5
pts
- Discussion Extra
Credit in Blackboard - Watch
the video Web
2.0 ... The Machine is Us/ing Us. Post and respond to at least
two other student postings. 5
pts
- Discussion Extra
Credit in Blackboard - Compare
Apple Computer Ads versus PC Ads. Read the
article and watch the sample ad videos, then type and turn in a one
page review of the topic. Do you agree that the new PC ads
are
out-competing the "bullying" Apple campaign? Post
and respond to at least two other student postings. 10
pts
Microsoft's new Ads for PCs. | Pro Apple AD | Pro PC Ad
- Discussion Extra
Credit in Blackboard - Read
the article BrainScan from
the Chronicle, 5/19/2008 by Tom Abate. Is this useful for Advertising
and marketing
purposes? What are the pros and cons? What specific uses do you
see for this device? Post and
respond to at least two other student postings 5
pts
- Discussion Extra
Credit in Blackboard - Read
the article Subliminal Fraud.
Watch the video Inside
Edition: MacDonalds Busted (if this link doesn't
work then click
here.)
Is there such a thing as subliminal ads? Does it work? Post
and respond to at least two other student postings 5
pts
- Contact
a television station, Radio Station, Newspaper or magazine (or other
media) and obtain a "Media Kit" (note: this will not be
returned to you) 10 pts
- Create a
contact list. Obtain the following for a television/cable station: 5
pts
- Station Name, channel and call letters
- Name of various contact people and their title
- Addresses,
phones, emails
- Media
Measurement Measuring
the impact of your Ad Campaign
Read Session 19 Measuring Efficiency and Effectiveness in Advertising Media 10 pts
- Write a
brief paper (200-500 word, or one page) on any of the following: 5
pts each
- Adworks (shopping cart ads)
- Transit ads (buses)
- uniquiscreenmedia.com (animated movie theatre ads)
- Searchlights
- airplane banner ads
- Suggest
a topic of your own - get instructor approval
You may do 1-4 of these for extra credit
- Publicity:
Obtain a local newspaper or magazine (Good Times, Sentinnel, etc.)
and go through it to list possible features that could be used for
Publicity efforts. Make a list of the proper contacts for each feature. 10
pts
- Which Ad Pulled Best: Example
1 | De
Beers1 | De
Beers2 | Example
- Print and read Example 1, look at the two DeBeers ads, then write a brief paper (about 200-250 words) using course criteria to decide which Ad pulled best.
- Print and
read Example 2 and then write a brief paper (about 200-250 words)
using course
criteria
to decide which Ad pulled
best. 10 pts
- Rewrite Newspaper
Headlines - Go to: Assignment
- Extra Credit and follow the directions When done, your answer
is turned in via the Assignments tab in Blackboard. 5
pts
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