| Assignment #3 |
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Radio Ad Scripting |
| Read the paragraph below then answer the questions. | ||||
| Directions: Identify the market (audience), the objectives, and write a radio script for the company below. Be prepared to present it to the class, either reading it or performing it to the best of your abilities. COMPANY: Cabrillo Fitness Club. They used to call themselves Cabrillo Athletic Club, then Cabrillo Courthouse & Fitness Center. They would like you to help define an image for their club in the marketplace, establish the brand name, and get them out of the shadow of the better known Spa Fitness Centers. Audience
Objectives
Script (click here for a Word document version of the script)
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