Brochures

Directions:
1. Design a brochure for 8 1/2 x 11 size paper, both sides, 1 or two folds.

Your Company is: Razz-Ma-Tazz Frozen Deserts, Inc. a nonprofit corporation created to employ people in Santa Cruz County. You will hire only Cabrillo College students.

Your Product is: Homemade Vanilla Ice Cream with real Raspberry topping, a topping made with locally grown, real raspberries. The topping features whole and chunks of raspberries in a natural syrup. The Ice Cream is whipped with less air for a heavier/smoother creamy consistency. I comes in 4 & 8 ounce plastic cups with a domed top.

Your Market is: Local chain grocery stores, small local grocery stores, health-food stores and groceries.

Your Objective is: create interest in the product and generate sales calls and visits to the retailer, thus increasing sales to your target market.

Some Strategies Are: Holiday theme, year round sales, focus on parents, or something even better.

Directions:
Rate your brochure using the following criteria.
Score on a scale of 1 to 5 (1 is best)

DESIGN

How well does the Brochure Design establish RELEVANCE?

_____ 1. gets attention
_____ 2. arouses interest
_____ 3. Use of Devices (headlines, photos, captions)

How well does the Brochure Design establish CONFIRMATION?
_____ 1. confirms interest
_____ 2. motivates/creates purchase desire
_____ 3. Use of Devices (short body copy, #'s, outlines, graphics, art)

How well does the Brochure Design establish ACTION?
_____ 1. creates urgency; reasons to buy
_____ 2. offers proof
_____ 3. Use of Devices (long body copy, proof)

LAYOUT

_____ How well does the Brochure Layout establish BALANCE?

Check elements used:
color/bw _____
upper-left/others _____
unusual shapes/usual _____
dark/light _____
white space/dense copy _____
large/small elements _____
symmetrical/asymmetrical _____

_____ How well does the Brochure Layout establish VISUAL SYNTAX?

Check elements used:
"Z" path _____
arithmetic sequence _____
eyes _____
color _____
implied _____
motion rules _____
borders _____

_____ How well does the Brochure Layout establish UNITY?

Check elements used:
typography _____
paper _____
style of art _____
color _____
size _____
graphic element (grids/column) _____

_____ How well does the Brochure Layout establish PROPORTION?

Check elements used:
# of grids/columns _____
# of folds _____
scholar's margin _____
odd sizes _____
white space _____
die cut _____

_____ How well does the Brochure Layout establish Clarity/Emphasis?

Check elements used:
consistency _____
variety to reflect differences _____
keys points _____
first thing seen _____
review test _____