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Business 50
- Advertising for Small
Business
...and
Required Readings
Week 2 & 3
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Business 50
- Advertising for Small
Business |
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| Class Sessions by Topic... | |||||||||
...and
Required Readings |
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| Tentative Weekly Schedule | |||||||||
| Week 1 | Session - 1st Day Orientation | ||||||||
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Week 2 & 3 |
Session 1 Marketing, Promotion, Advertising and Media Plans | ||||||||
| Week
4 & 5 |
Session 2 Television | ||||||||
| Week 6 | Session 3 Radio | ||||||||
| Week 7 | Session 4 Guideline to Print | ||||||||
| Week 8 | Session 5 Newspaper & Magazines | ||||||||
| Week 9 | Session 6 Flighting, Budgeting & Learning and Forgetting | ||||||||
| Week 10 | Session 7 Outdoor | ||||||||
| Week 11 | Session 8 Publicity - PSA's & Press Releases | ||||||||
| Week 12 | Session 9 Direct Mail & Formulating Messages, Taglines, Headlines and slogans that create interest | ||||||||
| Week 13 | Session 10 Internet and the WWW Marketing & Advertising & Social Networking | ||||||||
| Week 14 | Session 11 Business Names, Brand Names, Trademarks & Business & Product Identity, Positioning, and Differentiation | ||||||||
| Week 15 | Session 12 Markets and Audiences & Social Responsibility and Legal Restraints | ||||||||
| Week 16 | Final Exam day 5/30, Wednesday at 600-905 p.m. | ||||||||
| Session 19 Measuring Efficiency and Effectiveness in Advertising Media For Extra Credit Assignment | |||||||||
| Yellow Pages | |||||||||
| Copy Heavy Ads, Brochures, Newsletters, Mail Pieces | |||||||||
| Attitudes, Benefits, Features, Competitive Advantages | |||||||||
| Shaping/Changing Behavior | |||||||||
| Creative Approaches | |||||||||
| Coupons, Editing & Proofreading | |||||||||