| Class Sessions by Discussion Topic... |
|
...and related
Readings
|
| Television |
| Radio |
| Newspaper |
| Guideline to Print |
| Magazines, Which Ad Pulled Best: Example 1 Example 2 |
| Flighting,
Budgeting, Learning and Forgetting |
| Publicity - PSA's, Press Releases |
| Direct Mail |
| Yellow Pages |
| Copy Heavy Ads, Brochures, Newsletters, Mail Pieces |
| Markets and Audiences |
| Attitudes, Benefits, Features, Competitive Advantages |
| Shaping/Changing Behavior |
| Business Names, Brand Names, Trademarks |
| Business & Product Identity, Positioning, and Differentiation |
| Measuring
Efficiency and Effectiveness in Advertising Media Media Measures & Objectives (reach, frequency, GRP's, CPM) |
| Creative Approaches |
| Coupons, Editing & Proofreading |
| Social Responsibility and Legal Restraints |
| Internet and the WWW |
| Final
Exam day 12/18, Thursday at 7 - 950 a.m. |
