Using Promotional Materials

Promotional Products are a $17 billion industry. There are hundreds of thousands of products that can be used promote your compnay and brand names. They are ususally emblazoned with your name and/or logo. Examples include:

• pens
• mugs
• t-shirts
• mouse pads
• magnets
• calendars
• calculators
• pet-food scoops

• seed packets
• golf balls & tees
• frisbees
• spatulas
• dental floss
• tape measures
• letter openers
• Snow Globes

The best seller is apparel - t-shirts, hats, visors, etc., comprising 27% of the market. Second are writing and third are calendars. However, your product choice will depend upon your particular business, its products/services and your customers or advertising target audience. A frisbee would work well for beach or surf products but not so well for a tuxedo shop and even less well for a funeral home.

Some considerations when choosing promotional products include:

• How many to order and quantity discounts
• Will you give them out selectively or as a blanket distribution (i.e. to a neighborhood, by mail, to a selected manager in an organization or its entire staff)
• quality of the products (pens that leak all over a shirt)
• no more mouse pasd...please!

For further information:

Vendors

http://www.buildapromotion.com/

http://www.impactpromotions.com/promotional-products.htm

Non-Profit Trade Association

http://www.ppa.org/