| Business Names, Brand Names, Trademarks |
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One small thing that can be a big thing is your Business Name. You need to to choose, register and protect it. Your decisions don't stop there, however:
The answer to the last question is yes! A good naming strategy will help customers to recognize your business and its products or services and will connect them as a potential solutions to their wants and needs. It will help prepare customers to learn your names and then learn more difficult and complex information about your business and its products, as well as associate positive ideas and attitudes towards your business and its products. For a web business,
familiarity and branding as noted above applies equally well. Additionally,
it is important that the customer recognize and recall the brand
name as a web address or URL (Uniform Resource Locator), that
is
the path the customer might try to type in the browser window if
they don't know your full web address. Registering your name
as a domain name (DNS system)also aids in protecting your name
from
use by other businesses in a manner similar to a registered trademark. Your business naming strategy will include the following:
Hottest Brands 2010 | Brand Backlashes | Classic Brands Then/Now |
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| Business Names | ||
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Naming Your Business or Products Trade or Business Name - Used to identify a business as distinct from its products and services. Corporate
Name - Name
given to a corporation when it is formed.
Trademark a word, phrase, design or symbol that identifies a business’s products. Service Mark - a word, phrase, design or symbol that identifies the provider of a service. Logo - a particular artistic expression
of the name and or symbol. Developing Your Brand name & Logo Names Suggest Benefits, positioning and differentiation. Consider:
Color
versus B & W Evolving Logos - Pizza My Heart Originals | Current Rings
Cafe Name Development - Naming
Brainstorm | Vote | Lettering Trademark Registry - a list of all trade and service marks registered with the Federal Government. All States have Trademark registries too. Some have Service Mark registries. It will cost you $245 to register your trademark with the Federal Registry. You need to do a proper and thorough trademark search which you can learn to do or hire a paralegal organization to do for you for $300-500 more. You will be safer with a trademark lawyer but will pay perhaps $1,500 or more. Protect Your trademark Also, register your domain name with an Internic accredited domain registrar. http://www.internic.net/regist.html
Once you register a trademark, in order to maintain your trademark you must seek out infringements, issue warning letters requesting offenders to cease and desist use and prosecute in court if necessary. In general, pre-existing Federal registrations have priority. |
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