For each of the questions 1-5 below (Part 1) choose your answers from the list of words and phrases in the table; some may be used more than once or not at all. printable doc

marketing	promotion	advertising
communication	philosophy	4 P's
television	product	functions
price	audit	situation analysis
benefits	value	radio
direct mail	magazine	newspaper
dogfood	post-it-notes	textbook
media scheduling & buying	place	(Lighted) Bulletins
outdoor

Your Name: ______________________________

Part 1.

1. The four basic planning areas of Marketing are:

2. A word nearly synonymous with PROMOTION is _____________________.

3. The final step in planning and implementing an ad campaign is _________________________________.

4. Successful Marketing involves activities, plans and a guiding ________________________ as to how to do business.

5. List three media from the advertising "toolbox".

__________________   __________________   ___________________

Part 2.

6. List three examples of sales promotion devices:

7. Publicity is free advertising; there is no cost to publicity.

True _______ False _______

8. Public Relations uses publicity events to sell products when advertising is too costly and is one of the 4 types of promotion.

True _______ False _______

9. When advertising on television:

the medium is_____________________________

a vehicle is _____________________________

10. Most television ads are 60 seconds in length, can be purchased for a specific show, date, & time, and are primarily priced according to availability of space.

True _______ False _______

11. The two types of boards in outdoor (billboards) are:
poster boards and ______________________________

12. Write an objective statement (One objective statement, many are possible) for a new start up, sole proprietorship called Fred's Fill Dirt & Croissants, located in the Rancho Del Mar Plaza, Aptos. (1 pt)