Television

Your Name: ______________________________

1. When buying television ad space, a guarantee buy means that ________________________ is guaranteed to the buyer.

2. In an opportunity buy for television ad space, the station sells the space at a low price, usually lesser watched time slots, and will bump your ad if someone else comes along willing to pay more.
True _____      False _____

3. In a pre-emptible buy for television ad space, the station sells the space at a low price, usually lesser watched time slots, and will bump your ad if someone else comes along willing to pay more.
True _____      False _____

4.     ROS means:

        Fringe time is:

5. Production costs for a local ad will be approximately (see handout)
$ __________________ .

6. What is an Affiliate? explain.

What is an Independent? explain.

7. The least expensive time of the year for ad costs on television (when the audience is smallest) is ________________________.

8. The approximate cost per person in the audience reached by a tv ad is ________________________. (Note: answer approximately per person not per thousand)

9. Television generally gives your ad good REACH across a broad demographic market.
True _____      False _____

10. For television: If there are 1,000 HH's in a market area, 800 are watching television, and 200 are watching the Dave-The-Cave Comedy Hour...

What is the show's RATING? ______

What is the show's SHARE? ______