Radio

Your Name: ______________________________

1. The typical radio ad is _____ seconds long.

2. The typical radio ad script has _____ words in it.

3. A 30 second radio ad will likely be 1/2 the cost of a sixty second radio ad.

TRUE _____  FALSE _____

4. There is a shortage of airspace for ad placements in radio; demand exceeds supply.

TRUE _____  FALSE _____

5. Most radio ads are network/national, not local; about 75% network/national to 25% local.

TRUE _____  FALSE _____

6. Radio audience is a fragmented audience. This means:

7. Most radio listeners are loyal to 2 or 3 stations.

TRUE _____  FALSE _____

8. Radio ads are good for reach; a few well placed ads on the top two or three rated radio stations will reach most all of the broad radio audience in a geographic area.

TRUE _____  FALSE _____

9. A typical radio station rating is _____ (%).

10. Though most radio ad scheduling and costs are negotiated from a budgeted amount, the average cost per spot works out to about $_____ per single AAA ad.