Bus 50 Advertising for Small Business
Quiz #5 (5 points)

Learning & Forgetting

Click here for a printable Word document version

Your Name: ______________________________

Use the Answer list below to answer ALL QUESTIONS, #'s 1-10.

learning curve awareness gather (receive) act (behave) interpret
fewer reps more reps 8-12 reps recall 15 reps
1 rep forgetting situation selective receiving attitudes
retention filter motivation integrate personality
3 insertions 3 reps 2 times the reps flighting 5 times the reps

1. The mental process of PERCEPTION has the following steps

__________  __________  ___________  __________  __________

_______________ 2. Minimum # of Repetitions for simple, short term learning.

_______________ 3. The factor (multiplier) for figuring how many insertions are needed to assure getting the target # of reps.

_______________ 4. The pattern of insertion scheduling over a time period.

_______________5. The # of repetitions to attain good, long term learning.

_______________ 6. The # of repetitions after which learning has taken place; further reps will sustain the learning level.

7. The mental process of LEARNING has the following steps

_______________   _______________   _______________

_______________ 8. If the message is lengthy, the decision is lo-involvement, and your objective is to create positive attitudes you need more or fewer reps.

_______________ 9. If short term learning is sufficient, the decision is hi-involvement, and there are few competitors you need more or fewer reps.

_______________ 10. The mental process of Losing 90% or more within 24 to 48 hours is called.