Outdoor and Direct Mail

Your Name: ______________________________

1. The two major types of OUTDOOR "Billboards" are:

____________________       _____________________

2. Describe the differences between Poster Boards & Bulletins.

3. List three other categories of outdoor besides "Billboards".

_________________    _________________     _________________

4. Identify the two categories of Embellishments and explain them:

A)

B)

5. A #25 showing in a geographic area of 300,000 people means:

6. The cost per month of one bulletin with the usual 3-4 month minimum is:   $ ______________________.

7. Which one of the following is a true statement? Mark it with a check mark.
_____ a. Outdoor advertising companies usually own the land the boards sit upon.
_____ b. Only boards on Federal land are legal in California.
_____ c. The costs of artwork and production are included in the advertising rates.

8. For Direct Mail, a good percent (%) response rate for a business is __________ %.

9. The CPM for Direct Mail is about $____________.

10. List 3 types of "direct mail" pieces (items commonly sent as direct mail):

_________________    _________________     _________________