Bus 50 Advertising for Small Business
Quiz #7

PSA's & Press Releases

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Activity 1

Using the knowledge you have gained from class sessions #8 and class session #9, answer the following questions.

1. What is Publicity? Define & Explain, cite pertinent characteristics.

 

 

 

 

2. What is a Press Release? Define & Explain, cite pertinent characteristics.

 

 

 

 

3. What is a Paid-PSA? Define & Explain, cite pertinent characteristics.

 

 

 

 

4. What is underwriting? Define & Explain, cite pertinent characteristics.

 

 

 

 


5. What is a PSA? Define & Explain, cite pertinent characteristics.