Business Names, Brand Names, Trademarks

Your Name: ______________________________

1. A brand mark, brand name or a logo can all be trademarked.

True _________       False _________

2. A WWW domain name can be registered and protected by an Internet governing body that follows a system similar to trademarking.

True _________       False _________

3. List the five Guidelines to Effective Branding.

_________________    _________________     _________________

_________________     _________________

4. Find three examples of local logos. Paste or attach a printed example of each below from an ad, shopping bag or other sources. Describe why it is a "good" brand name/logo using class criteria.