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Business 50 - Advertising for Small Business
Textbooks | Course Description | Requirements | Using ComputersGrading | Course Schedule | FAQs
  David Ambrosini
Office: Room 505B
Phone: 831.479.6422
Classroom: Room 515
Class Hours: T 930 - 1050 a.m., Room 2502 Hybrid
+ 1.5 hour/week Online via Blackboard Learning System (not counting homework time)
(+ 2 hrs 5 min per week
Online Instruction via Blackboard (minimum Computer Lab Time for homework/week)
Office Hours: M Online 9-1100 a.m. (Bus 5 Online class section)
T 1050-1130 a.m., 430-530 p.m., 820 to 840 p.m., room 505B
W 9-920 a.m.,1050-1130 a.m., room 505B
TH 9-920 a.m., 1050-1130 a.m., room 505B
eMail: Use Blackboard Email for all class related questions
click here for a printable copy of this syllabus
Textbooks & Recommended Reading
Bus 5 Instructor Website By David Ambrosini All materials are the copyrighted property of David Ambrosini, ©1998-2015.
Bus 5 Blackboard Website By David Ambrosini All materials are the copyrighted property of David Ambrosini, © 2007-2015.
No Textbook Required
Mass Media in a Changing World
ISBN 978-0-07-351195-5 3rd edition
By George Rodman Recommended Reading - Not Required

To Purchase the Optional textbook online:


Course Description
Study of advertising and promotion for small business, emphasizing local and regional media. Topics include media planning, budgeting and purchasing, media creation, design and layout for television, radio, newspaper, magazine, brochures and flyers, outdoor, direct mail, World Wide Web, press releases and more as marketing tools.
Add Policy
Add Policy: Students who fail to attend the first class meeting without contacting me will be dropped as "No Shows." The spot will be given to a student on the Wait List in numerical order. You must be on the Wait List and present at the first class meeting to be eligible to add. No one may "Add" after the first week.
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Requirements & Expectations 

Lectures are delivered via the Bus 50 Instructor website

All CourseWork is completed through the Blackboard online instructional system.

Due dates, schedules, coursework and grades are viewable via either system. The Blackboard Learning Modules show all assignments including readings, plus due dates and late dates for each week.

Learning Modules - in Blackboard list each weeks activities and Coursework Due Dates and Late Dates. You must view them weekly and stay on pace. Click Here for a printable version

Attendance/Participation - Attendance/Participation is required. There are 16 meetings including the Final Exam meeting. You may be dropped as a no show the first week of classes. If you miss more than 2 weeks of class sessions (2 meetings) you may be dropped. However, it is the student's responsibility to drop a class. You receive points for attendance. You cannot pass the course with less than 70% attendance! (at least 11 of 15 class days, not counting the final.)

Attendance/Participation: (See pages 30-31) This course requires active participation each day of class so it is important for you to attend every class session, arrive on time, and come prepared. Your participation not only enhances your own learning, it benefits other students in the class, especially when the class is doing group work. Your level of participation is reflected in your grade and since you can’t participate if you are not in class, absences will also be reflected in your grade.

Note: There are no "make-ups" for missed days. Extra Credit may be available.

Assignments - You are required to do 10 written assignments that relate to the in-class lectures on advertising media and topics. Assignments require you to think, offer your opinions, make decisions, create or edit ads and have no right or wrong answers. All assignments are linked as Word or Excel files.

Assignments are turned in using Blackboard: Usually Part is turned in in class and the Blackboard Part is either typed into the turnin window (preferred), cut and pasted from the Word document into the turnin window (preferred), or attached as a file (Only if the instructions say you may).

Note: Late assignments will be 10 points off. Extra Credit may be available.

SocNet Project (aka Social Networking & Advertising) - You are required to use Blogger to create a class blog and post assignments there regarding Social Networking and Advertising.

Quizzes - You are required to take 12 quizzes made up of multiple choice, true/false and short answer questions related to the in-class lectures on advertising media and topics.

Quizzes are taken under the "Assessments" link in Blackboard. You will have 3 attempts and the best score of the 3 will count.

Note: There are no "make-ups" for missed quizzes. Extra Credit may be available.

Discussion - Online postings and responses via Blackboard. Post one original Discussion Topic post per discussion and respond to two postings from your classmates in Blackboard. For full credit, your original posts should be at least 250 words and responses 150 words. All must be thorough, logical and posted on time.

Note: Late Discussions will be 10 points off. Extra Credit may be available.

Late CourseWork - is marked as "Late" one week after the Due Date. A 10 point penalty is assessed one week after the due date (a "Grace" period"). They are expected to be accurate and thoroughly completed.

Note: All CourseWork must be submitted by by the end of your Final Exam meeting.

Xtra Credit - You will have opportunities to get xtra credit points. They are noted on the Assignments page. Others may be added.

Withdrawal policy - You may withdraw from the course with a W grade until 75% of the semester has elapsed. You can drop using WebAdvisor. Contact the admissions and records office for details. Failure to follow the withdrawal procedure will result in an F grade being assigned at the end of the semester. No Shows will be dropped by the instructor at the end of the first class meeting and your spot will be given to a student on Wait List.

You will use the class website as your textbook. Enrollment in this class gives you access to computers on campus. The class website is published on the Internet and is not password protected, thus you have access to the class website from any Internet connected computer on or off campus. However, to use a campus computer you need your class login and password. (see below for instructions) You may use the Library computers without having to log in. Students will use the same login for both Blackboard and classroom computers. (See FAQs for more info)

Printing on campus requires you to go to the CTC (Computer Technology Center) in Aptos or Watsonville and open a printing account with $5.00. You are charged $ .10 a page for black and white, $.50 a page for color.

Students With Disabilities:

Students needing accommodations should inform the instructor. As required by the Americans with Disabilities Act (ADA), accommodations are provided to insure equal access for students with verified disabilities. To determine if you qualify or need assistance with an accommodation, please contact ACCESSIBILITY SUPPORT CENTER (Formerly DSPS), Room 1073, (831)479-6379.

Student Rights & Responsibilities

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Hybrid Course and Using Computers
  • Hybrid Course & My expectations This course is a sixteen week course, organized into weekly class sessions with multiple topics. You will need to arrive on time, stay the entire class session and meet all deadlines to succeed. The class is taught with 1.5 hours in the classroom using my website and 1.5 hour online per week (not counting homework) through the Blackboard (formerly WebCT) online instructional software.
  • Using Computers - The Campus Network (lab computers), Hawknet (wireless), and Blackboard (learning system) use your Student Account to login.

    Your Student Account or Login
    (or Logon) consists of a username & a password.
    • To Log into Blackboard, activate your semester login ASAP.
      • Activate Student Account - Within 24 hours of registering in any class with the college, your student account will be automatically created and you can look up your Student Account:
    • To Use the Classroom/CTC Computers you will: power them on:
      • login using your student accountusername & password
    • To access the Internet (Hawknet) with a laptop or other personal device login using your student account username & password
    • (click for info for our Campus CTC The Computer & Technology Center)
    • click here for Account directions and CTC sign-in info)
Computer Technolgy Centers
CTC Hours Aptos - Room 1400 Aptos
Monday-Thursday 830 am - 8:45 pm
Friday 830 am - 345 pm
Saturday 9 am - 4:45 pm
Sunday closed
Aptos CTC
CTC Hours Watsonville - Room Wat4510
Monday - Thursday 800 am - 7:45 pm
Friday 800 - 3:45 pm
Saturday 9 am - 12:45 pm
Sunday closed
Watsonville CTC
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  Graded Requirements


Assignments 10 (30 points each) 300
Quizzes - 12 (10 points each) 120
Attendance -15 days @ 10 point/class meeting (Excluding Final) 150
Discussions - 12 @30 points ea.
SocNet Project
(Social Networking & Advertising)
Total points for Grade 
     extra credit up to 100 points
Total Possible 

Pass/No Pass requires 700 points for pass and requires that you miss no more than 4 meetings not counting the Final.

Letter grades: 900 pts=A, 800 pts=B, 700 pts=C, 600 pts=D, below 600 = F

Attendance is required. You may be dropped as a no show the first week of class. You cannot pass the course with less than 70% attendance! (at least 11 of 15 class days, not counting the final.)

Final Exam - There is no final exam, even though there is a scheduled final exam meeting. All assignments must be turned in by Thursday, May 21st, midnight in Blackboard.

Late assignments will be 10 pts off. Extra Credit is available.

Final Exam Meeting - Thursday, 12/17, 7-950 am - attendance not required

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Deadlines for Fall 2015 semester classes:
August 31 . . . . . . . . . . . . . . Fall semester begins
September 7 . . . . . . . . . . . .Labor Day; Holiday, Campus Closed
September 11 . . . . . . . . . . . Deadline to return parking permits for refund
September 12 . . . . . . . . . . . Deadline to add or register for a full-term course
September 12 . . . . . . . . . . . Deadline to drop full-term course & receive reversal of charges or refund of enrollment
September 12 . . . . . . . . . . . Deadline for student activity card refund or credit
September 13 . . . . . . . . . . . Deadline to drop a full-term course without permanent record "W"
September 14 . . . . . . . . . . . Census Day; Financial Aid awards are not adjusted after this date.
October 3 . . . . . . . . . . . . . . Deadline for pass/no pass option (full-term course)
November 13 . . . . . . . . . . . . Veteran's Day; Holiday, Campus Closed
November 21 . . . . . . . . . . . . Deadline to withdraw from full-term course
November 26-27 . . . . . . . . .Thanksgiving Holiday, Campus Closed
December 11 . . . . . . . . . . . . Deadline to apply for AA/AS degree or certificate
December 14-19 . . . . . . . . . Final Exams
December 19 . . . . . . . . . . . .Semester ends;Last day to submit a BOG application for Fall Semester
December 21 . . . . . . . . . . . . Fall Grades Due
December 22 . . . . . . . . . . . .Fall Grades Available on WebAdvisor


  • September 7 . . . . . . . . . . . .Labor Day; Holiday, Campus Closed
  • November 13 . . . . . . . . . . . . Veteran's Day; Holiday, Campus Closed
  • November 26-27 . . . . . . . . .Thanksgiving Holiday, Campus Closed
Student Learner Outcomes
Students Learner Outcomes:
1. Synthesize advertising and its purpose into the context of the greater marketing plan as a communication tool.
2. Identify Markets and Market Segments and critically assess their buyer behavior patterns and decision making processes.
3. Compare possible advertising objectives and strategies and justify your choices for an ad campaign over a specific time period within a budget.
copyright: David Ambrosini, 1988-2015, All Materials on Website ©