Texbooks | Course
Description | Requirements | Grading
| Course Schedule
|
Instructor
Contact Information
|
| |
David
Ambrosini |
|
Office:
|
Room 505B (M
in room Wat4404) |
Return to David's facutly home page
Links 
|
Phone:
|
831.479.6422 |
Day
Class: |
TTh
800-930 p.m.,
Room 515 |
Office
Hours: |
M
800-900 a.m.; room Wat4404
T 730-800 a.m., 1-130 pm, 5-530 & 830-900 p.m.; room 505B
W 1010-1210 pm; room 505B
TH 730-800 a.m., 1-130 pm; room 505B
|
eMail:
|
Email David
|
| Textbooks
& Recommended Reading |
| No Textbook
Required |
|
|
| Bus50
- Assignments and Quizzes |
By
Ambrosini |
Required - accessed via Class Website and printed by student |
| Bus
50 Website |
By
Ambrosini |
http://www.cabrillo.edu/~dambrosini/ |
| Course
Description |
| Study
of advertising and promotion for small business, emphasizing local
and regional media. Topics include media planning, budgeting and purchasing,
media creation, design and layout for television, radio, newspaper,
magazine, brochures and flyers, outdoor, direct mail, World Wide Web,
press releases and more as marketing tools. |
| Requirements
& Expectations |
|
Attendance
is required. You may be dropped as a no show the first
week of classes. If you miss more than 2 weeks of class sessions
(2 meetings)
you may be dropped. However, it is the student's responsibility
to drop a class. You recieve points for attendance. You cannot
pass the course with less than 70% attendance! (at least 20 of
28 class days, not counting the final.)
You must complete
the six required assignments as homework. Some assignmnets
will require you to take an existing ad and
to deconstruct
it and make suggestions to improve upon it. Other times,
you will
be asked to create original ideas and concepts and do rough
ups for ads or make ad plans. Assignments are matched to the
weekly lecture topics.
You will have eight quizzes. They
are open book and note, closed neighbor for the first try. Quizzes
are matched to the weekly
lecture topics.
You will have 12 Learning
Exercises,
LEXs for short, that will be completed either in class or as
homework. LEXs are exploratory topics that complement the overall
advertising strategy and will not necessarily parallel the weekly
topics. Due dates are already posted and should be adhered to.
PoPs
topics will be created as we go and
will relate to the material currently covered in class. You
must be in class
to do the PoP: there are no makeups.
Late work is accepted as 1/2 credit.
Extra
credit work may be completed to augmnet your grade
and add points for late matrials or missed classes.
All assignments should be
completed neatly, word-processed when possible, completed thoroughly, with
organized answers and college level
writing. In many cases, you
are asked to analyze and form opinions, in other cases there
are specific, correct answers. In all cases, you should apply
class content and concepts to the assignment, offering
answers that show analysis and insight that you, as a person
taking the course, would devleop.
Students
needing accommodations should contact the instructor
ASAP. As required by the Americans with Disabilities Act (ADA),
accommodations are provided to insure equal opportunity for students
with verified disabilities. If you need assistance with an accommodation,
please contact Disabled Student Services, Room 810, 479-6379, or
Learning Skills Program, Room 1073, 479-6220.
Student Rights and Responsibilities
|
| |
Graded Requirements |
pts
|
| Assignments
6 (3 pts) |
18 |
| Quizzes
- 8 (2
pts) |
16 |
| Attendance
- 30 days 1
point/class |
30 |
LEXs - 12 (2
pts) |
24 |
PoPs
- in-class only
(at least 8 @ 2 pts ea) |
16+ |
extra credit |
TBD |
|
Total
|
104+ |
|
Letter
grades: 90pts=A, 80pts=B, etc.;Credit/No Credit requires 70pts for
Credit
Note1:
The Final Exam day is Thursday, 12/18, from 7 a.m. until 9:50
a.m. There is no final exam. You can turn in assignments, extra
credit AND verify your grades.
Note2:
Attendance is required. You may be dropped as a no show the
first
week of classes. If you miss more than 2 weeks of class sessions
you may be dropped. You must attend 70% of the class dys, 20
of 28, to pass this course!
|

| Course
Schedule & Due Dates |
|
Discussion
Topics & Readings
|
LEXs |
Quizzes |
Assignments |
| All Due dates will be
posted as the semester progresses but are generally due one week after
the related material has been covered in class. Late assignmnets
are 1/2 value. |
|
Marketing,
Promotion, Advertising and Media Plans
Read Chapter 1, 2, 3, and 19
|
LEX1
Name
Game
Due
9/18
|
Quiz
1
Marketing/Promotion
printable doc
Due
|
A0
- Student
Questionaire
(click here for a printable/editable Word doc version)
Due 9/4
A1
- Local Marketing
Strategy Printable Word Document
Due
|
Television
Read Chapter 22 |
LEX2
Word of Mouth
Due
9/25
|
Quiz
2
Television
printable
doc
Due
|
A2- TV
Ad Storyboard
Click Here
For Printable Version
Due |
Radio
Read Chapter 21 |
LEX3
Ad Ethics
Due
10/2 |
Quiz
3
Radio
printable
doc
Due
|
A3
- Radio Ad Storyboard
Due
|
Newspaper
Read Chapters 13
and 14 |
LEX4
Target Markets
Due
10/9 |
|
|
Guideline
to Print
Read Chapters 4, 5 and 6 |
LEX5
Publicity
Due
10/16 |
Quiz
4
Print
printable
doc
Due
|
A4
- Print
Ad Makeover
Due |
Magazines
Read Chapter 15 and 16 |
LEX6
TV Production
Due
10/23 |
 |
|
Flighting,
Budgeting, Learning
and Forgetting
Read |
LEX7
Creative Messages
Due
10/30 |
Quiz
5
Learning & Forgetting
printable
doc
Due |
|
Outdoor
Read Chapter 18 |
LEX8
Selling Benefits
Due
11/6 |
Quiz
6
Outdoor & Direct Mail
printable
doc
Due
TBD |
|
|
Publicity -
PSA's, Press
Releases
|
LEX9
Writing Headlines
Due
11/13 |
Quiz
7
PSA's & Press Releases
printable
doc
Due
TBD |
A5
-
Publicity & Press Releases
DueTBD |
Direct
Mail
Read |
LEX10
Copy Platform
Due
11/20 |
|
|
Yellow
Pages
Read Chapter 20 |
LEX11
Getting Attention
Due
12/4 |
|
|
Copy
Heavy Ads, Brochures, Newsletters, Mail Pieces
Read |
LEX12
Direct Mail
Due
12/11 |
|
A6
- Flyer, Brochure or Direct
Mail Piece
Click
Here For Printable Version
Due
TBD
|
Markets
and Audiences
Read |
|
|
|
Attitudes,
Benefits, Features, Competitive Advantages
Read |
|
 |
|
Shaping/Changing
Behavior
Read |
|
|
|
Business
Names, Brand Names, Trademarks
Read |
|
Quiz
8
Brand Names & Logos
printable
doc
Due TBD |
|
Business
& Product Identity, Positioning, and Differentiation
Read |
|
|
|
Mesuring
Efficiency and Effectiveness in Advertising Media
(reach, frequency, GRP's, CPM)
Read |
|
|
A7
-extra credit Media
Measurements
DueTBD |
Creative
Approaches
Read Chapter 7, 8, 9, 10, 11, and
12 |
|
Quiz
9
DMU's/Behavior |
|
Coupons,
Editing & Proofreading
Read |
|
|
|
Social
Responsibility and Legal Restraints
Read |
|
|
|
Internet
and the WWW
Read Chapter
22 |
|
|
|
Final
Exam day 12/18, Thursday
|
|
7-9:50
a.m. |
Turn
in all assigments |
| |
|
|
|
| |
Deadlines
for Fall 2008 semester classes:
|
- Add Deadline for full-term
classes: Saturday, Sept 13
- Drop Deadline for
full-term courses with refunds: Sept 13
(This date is the deadline to drop a full-term course and receive a full refund
or reversal of charges.)
- Drop Deadline for
full-term courses without a permanent record “W”:
Sept 22
- CR/NC Grade Option
Deadline for full-term classes: Oct 4
- Deadline to apply for
an AS/AA degree or certificate: Nov 21
- Drop Deadline for
full-term courses with a permanent record “W”:
Nov 22
(Last Withdraw)
|
| Holidays |
- Labor Day: Monday,
Sept 1
- Veteran's Day: Tuesday,
Nov 11
- Thanksging Holiday:
Nov 27 & 28
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|

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