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Business 50 - Advertising for Small Business
Textbooks | Course Description | Requirements | Using ComputersGrading | Course Schedule | FAQs
Instructor Contact Information
  David Ambrosini  
Office:
Room 505B

Return to David's faculty home page

Links

FAQs

Phone:
831.479.6422
Day Class:
T 600 - 905 p.m., Room 515 Hybrid Section
+ 1.5 hour/week Online via Blackboard Learning System (not counting homework time)
(+ 2 hrs 5 min per week
Online Instruction (minimum Computer Lab Time for homework/week)
Office Hours:

M 9-920 a.m., 1050-1130 a.m., room 505B
T 9-920 a.m., 1050-1130 a.m., room 505B
W 9-920 a.m.,1050-1130 a.m., 5-600 p.m., 905-915 p.m.,room 505B
TH 9-920 a.m., 1050-1130 a.m., room 505B

eMail:
Use Blackboard Email for all class related questions   
   
Textbooks & Recommended Reading 
No Textbook Required    
Bus50 - Website By David Ambrosini Required Reading: Classroom Instruction
http://www.cabrillo.edu/~dambrosini/
BlackBoard Online Learning System By David Ambrosini Required: Online Instruction
http://cabrillo.blackboard.com/
Mass Media in a Changing World
ISBN 978-0-07-351195-5 3rd edition
By George Rodman Recommended Raeding - Not Required

http://www.cabrillobooks.net/

 

Course Description
Study of advertising and promotion for small business, emphasizing local and regional media. Topics include media planning, budgeting and purchasing, media creation, design and layout for television, radio, newspaper, magazine, brochures and flyers, outdoor, direct mail, World Wide Web, press releases and more as marketing tools.
Add Policy

Add Policy: Students who fail to attend the first class meeting without contacting me will be dropped as "No Shows." The spot will be given to a student on the Wait List in numerical order. You must be on the Wait List and present at the first class meeting to be eligible to add. No one may "Add" after the first week.

Requirements & Expectations 

Lectures are delivered via the Bus 50 Instructor website

All CourseWork is completed through the Blackboard online instructional system.

Due dates, schedules, coursework and grades are viewable via either system. The Blackboard Learning Modules show all assignments including readings, plus due dates and late dates for each week.

Learning Modules - in Blackboard list each weeks activities and Coursework Due Dates and Late Dates. You must view them weekly and stay on pace. Click Here for a printable version

Attendance/Participation - Attendance/Participation is required. There are 16 meetings including the Final Exam meeting. You may be dropped as a no show the first week of classes. If you miss more than 2 weeks of class sessions (2 meetings) you may be dropped. However, it is the student's responsibility to drop a class. You receive points for attendance. You cannot pass the course with less than 70% attendance! (at least 11 of 15 class days, not counting the final.)

Attendance/Participation: (See pages 30-31) This course requires active participation each day of class so it is important for you to attend every class session, arrive on time, and come prepared. Your participation not only enhances your own learning, it benefits other students in the class, especially when the class is doing group work. Your level of participation is reflected in your grade and since you can’t participate if you are not in class, absences will also be reflected in your grade.

Note: There are no "make-ups" for missed days. Extra Credit may be available.

Assignments - You are required to do 10 written assignments that relate to the in-class lectures on advertising media and topics. Assignments require you to think, offer your opinions, make decisions, create or edit ads and have no right or wrong answers. All assignments are linked as Word or Excel files.

Assignments are turned in using Blackboard: Usually Part is turned in in class and the Blackboard Part is either typed into the turnin window (preferred), cut and pasted from the Word document into the turnin window (preferred), or attached as a file (Only if the instructions say you may).

Note: Late assignments will be 10 points off. Extra Credit may be available.

Quizzes - You are required to take 12 quizzes made up of multiple choice, true/false and short answer questions related to the in-class lectures on advertising media and topics.

Quizzes are taken under the "Assessments" link in Blackboard. You will have 3 attempts and the best score of the 3 will count.

Note: There are no "make-ups" for missed quizzes. Extra Credit may be available.

Discussion - Online postings and responses via Blackboard. Post one original Discussion Topic post per discussion and respond to two postings from your classmates in Blackboard. For full credit, your original posts should be at least 250 words and responses 150 words. All must be thorough, logical and posted on time.

Note: Late Discussions will be 10 points off. Extra Credit may be available.

Late CourseWork - is marked as "Late" one week after the Due Date. A 10 point penalty is assessed one week after the due date (a "Grace" period"). They are expected to be accurate and thoroughly completed.

Note: All CourseWork must be submitted by by the end of your Final Exam meeting.

Xtra Credit - You will have opportunities to get xtra credit points. They are noted on the Assignments page. Others may be added.

Withdrawal policy - You may withdraw from the course with a W grade until 75% of the semester has elapsed. You can drop using WebAdvisor. Contact the admissions and records office for details. Failure to follow the withdrawal procedure will result in an F grade being assigned at the end of the semester. No Shows will be dropped by the instructor at the end of the first class meeting and your spot will be given to a student on Wait List.

You will use the class website as your textbook. Enrollment in this class gives you access to computers on campus. The class website is published on the Internet and is not password protected, thus you have access to the class website from any Internet connected computer on or off campus. However, to use a campus computer you need your class login and password. (see below for instructions) You may use the Library computers without having to log in. Students will use the same login for both Blackboard and classroom computers. (See FAQs for more info)

Printing on campus requires you to go to the CTC (Computer Technology Center) in Aptos or Watsonville and open a printing account with $5.00. You are charged $ .10 a page for black and white, $.50 a page for color.

DSPS Statement for Syllabi: Students needing accommodations should contact the instructor ASAP. As required by the Americans with Disabilities Act (ADA), accommodations are provided to insure equal opportunity for students with verified disabilities. If you need assistance with an accommodation, please contact Disabled Student services, Room 810, 479-6379, or Learning Skills Program Room 1073, 479-6220.

Student Rights & Responsibilities

Hybrid Course and Using Computers
  • Hybrid Course & My expectations This course is a sixteen week course, organized into weekly class sessions with multiple topics. You will need to arrive on time, stay the entire class session and meet all deadlines to succeed. The class is taught with 1.5 hours in the classroom using my website and 1.5 hour online per week (not counting homework) through the Blackboard (formerly WebCT) online instructional software.
  • Using Computers
    Your Student Account or Login (or Logon) consists of a username & a password.
    • Activate your semester login ASAP.

      • Activate Student Account - Within 24 hours of registering in any class with the college, your student account will be automatically created and you can look up your Student Account:
    • The Campus Network (labs), Hawknet (wireless), and Blackboard (learning system) use your Student Account to login.
    • To Use the Classroom Laptop Computers in Room 515 you will:
      • power them on
      • login using username = 515 , password = 515 every time
      • to access the Internet with the laptop, open a browser and a 2nd login window appears. Login using your student account username & password
    • (click for info for our Campus CTC The Computer & Technology Center)
    • click here for Account directions and CTC sign-in info)
Campus Computer Labs
CTC Hours Aptos - Room 1400 Aptos
Monday-Thursday 830 am - 9:45 pm
Friday 9 am - 1200 noon
Saturday 9 am - 4:45 pm
Sunday Noon - 4:45 pm
Aptos CTC
CTC Hours Watsonville - Room Wat4510
Monday - Thursday 800 am - 8:00 pm
Friday 800 - 4:00 pm
Saturday 9 am - 1:00 pm
Sunday closed
Watsonville CTC
Grading
  Graded Requirements

Points

Assignments 10 (30 points each) 300
Quizzes - 12 (10 points each) 120
Attendance -15 days @ 10 point/class meeting (Excluding Final) 150
Discussions - 12 @30 points ea.
360
SocNet Project
(Social Networking & Advertising)
70
Total points for Grade 
1000
     extra credit up to 100 points
100
Total Possible 
1100

Pass/No Pass requires 700 points for pass and requires that you miss no more than 4 meetings not counting the Final.

Letter grades: 900 pts=A, 800 pts=B, 700 pts=C, 600 pts=D, below 600 = F

Attendance is required. You may be dropped as a no show the first week of class. You cannot pass the course with less than 70% attendance! (at least 11 of 15 class days, not counting the final.)

Final Exam - There is no final exam, however, there is a final exam meeting. All assignments must be turned in by the end of the final exam period:

Late assignments will be 10 pts off. Extra Credit is available.

Final Exam Meeting - Wednesday, 5/30, 6-905 pm

Class Sessions by Topic ...
Class Sessions by Topic...
...and Required Readings
 Tentative Weekly Schedule
Week 1 Session - 1st Day Orientation

Week 2 & 3

Session 1 Marketing, Promotion, Advertising and Media Plans
Week 4 & 5
Session 2 Television
Week 6 Session 3 Radio
Week 7 Session 4 Guideline to Print
Week 8 Session 5 Newspaper  &  Magazines
Week 9 Session 6 Flighting, Budgeting & Learning and Forgetting
Week 10 Session 7 Outdoor
Week 11 Session 8 Publicity - PSA's & Press Releases
Week 12 Session 9 Direct Mail & Formulating Messages, Taglines, Headlines and slogans that create interest
Week 13 Session 10 Internet and the WWW Marketing & Advertising & Social Networking
Week 14 Session 11 Business Names, Brand Names, Trademarks & Business & Product Identity, Positioning, and Differentiation
Week 15 Session 12 Markets and Audiences & Social Responsibility and Legal Restraints
Week 16 Final Exam day 12/15, Wednesday at 6-905 p.m.
 
Session 19 Measuring Efficiency and Effectiveness in Advertising Media For Extra Credit Assignment
Yellow Pages
Copy Heavy Ads, Brochures, Newsletters, Mail Pieces
Attitudes, Benefits, Features, Competitive Advantages
Shaping/Changing Behavior
Creative Approaches
Coupons, Editing & Proofreading
 
 

Deadlines for Spring 2012 semester classes:

  • Semester Begins February 6
  • Lincoln Holiday Observed Friday, February 10, Campus Closed
  • Deadline for parkeing permit reversal February 17
  • Add Deadline for full-term classes: Saturday, February 18
  • Drop Deadline for full-term courses with refunds: Saturday, February 18
    (This date is the deadline to drop a full-term course and receive a full refund or reversal of charges.)
  • President's Day Holiday is Monday, February 20, Campus Closed
  • Drop Deadline for full-term courses without a permanent record “W”: March 3
  • Pass/No Pass (aka Cr/No Cr) Grade Option Deadline for full-term classes: March 9
  • Deadline to apply for an AS/AA degree or certificate: Saturday, April 7
  • Spring/Easter Break April 9 - 14, Campus Open
  • Deadline to Withdraw from a full-term courses with “W”: May 5
  • Memorial Day May 28, Campus Closed
  • Final Exams May 29 - June 2
Holidays
  • Lincoln Holiday Observed Friday, February 10, Campus Closed
  • President's Day Holiday is Monday, February 20, Campus Closed
  • Spring/Easter Break April 9 - 14, Campus Open
  • Memorial Day May 28, Campus Closed
 
 
copyright: David Ambrosini, 1988-2011, All Materials on Website ©
Comments: Contact webmaster cabrillodave @ gmail.com