Lectures are delivered via the Bus 50 Instructor website

All CourseWork is completed through the Blackboard online instructional system.

Due dates, schedules, coursework and grades are viewable via either system.

Attendance - Attendance is required. There are 16 meetings including the Final Exam meeting. You may be dropped as a no show the first week of classes. If you miss more than 2 weeks of class sessions (2 meetings) you may be dropped. However, it is the student's responsibility to drop a class. You receive points for attendance. You cannot pass the course with less than 70% attendance! (at least 11 of 15 class days, not counting the final.)

Note: There are no "make-ups" for missed days. Extra Credit may be available.

Assignments - You are required to do 12 written assignments that relate to the in-class lectures on advertising media and topics. Assignments require you to think, offer your opinions, make decisions, create or edit ads and have no right or wrong answers. All assignments are linked as Word or Excel files.

Assignments are turned in using Blackboard: Usually Part is turned in in class and Part is either typed into the turnin window (preferred), cut and pasted from the Word document into the turnin window (preferred), or attached as a file (if necessary, or an Excel file).

Note: Late assignments will be 10 points off. Extra Credit may be available.

Quizzes - You are required to take 12 quizzes made up of multiple choice, true/false and short answer questions related to the in-class lectures on advertising media and topics.

Quizzes are taken under the "Assessments" link in Blackboard. You will have 2 attempts and the best score of the 2 will count.

Note: There are no "make-ups" for missed quizzes. Extra Credit may be available.

Discussion - Online postings and responses via Blackboard. For Discussion 1-3: Post one original Discussion Topic post per discussion and respond to three postings from your classmates. For Discussion 4-6 you will be posting in the Discussion area of BlackBoard and on a Blog site you will create. For full credit, your responses must be thorough, logical, and posted on time.

Note: Late Discussions will be 10 points off. Extra Credit may be available.

Late CourseWork - is marked as "Late" two weeks after the Due Date on the Assignments page. They are expected to be accurate and thoroughly completed. The Blackboard "Due date " is the Late date.

Note: All CourseWork must be submitted by by the end of your Final Exam meeting.

Xtra Credit - You will have opportunities to get xtra credit points. They are noted on the Assignments page. Others may be added.

Withdrawal policy - You may withdraw from the course with a W grade until 75% of the semester has elapsed. Contact the admissions and records office for details. Failure to follow the withdrawal procedure will result in an F grade being assigned at the end of the semester. If you would prefer a CR/NC instead of a grade, you must inform the instructor by the end of week 5.

You will use the class website as your textbook. Enrollment in this class gives you access to computers on campus. The class website is published on the Internet and is not password protected, thus you have access to the class website from any Internet connected computer on or off campus. However, to use a campus computer you need your class login and password. Click here for printable instructions. You may use the Library computers without having to log in. Students will use the same login for both Blackboard and classroom computers. (See FAQs for more info)

Printing on campus requires you to go to the CTC (Computer Technology Center) in Aptos or Watsonville and open a printing account with $5.00. You are charged $ .10 a page for black and white, $.50 a page for color.

Students needing accommodations should contact the instructor ASAP. As required by the Americans with Disabilities Act (ADA), accommodations are provided to insure equal opportunity for students with verified disabilities. If you need assistance with an accommodation, please contact Disabled Student Services, Room 810, 479-6379, or Learning Skills Program, Room 1073, 479-6220.

Student Rights & Responsibilities

• Hybrid Course & My expectations This course is a sixteen week course, organized into weekly class sessions with multiple topics. You will need to arrive on time, stay the entire class session and meet all deadlines to succeed. The class is taught with 1.5 hours in the classroom using my website and 1.5 hour online per week (not counting homework) through the Blackboard (formerly WebCT) online instructional software.
  
• Using Computers
  Your Student Account or Login (or Logon) consists of a username & a password.
  • First two weeks - The temporary generic student account Login is available:
    
    User Name = spring09
    Password = aptos.
    
    Lookup your semester login ASAP; the Temp login quits working.
    
  • Student Account - Within 24 hours of registering in any class with the college, your student account will be automatically created and you can look up your Student Account:
    
    • Lookup your account here: https://student-accounts.cabrillo.edu
      • The account lookup page requires the following steps:
      • Go to lookup and enter your own information (you will need your Student ID#)
      • Enter "Last Name"
      • Enter "Date of Birth" (MMDDYY)
      • Enter "Student ID" or Datatel ID (NOT SS#)
      • Enter password (student creates their own password; Note: if you forget your password repeat these steps and create a new one)
      • Submit (click once and wait!)
        
        For Additional information:
        http://www.cabrillo.edu/services/ctc/accountinfo.html
  • The Campus Network, Hawknet (wireless), and Blackboard account are the same.
    
  • To Use the Classroom Laptop Computers in Room 515 you will:
    • power them on
    • login using username = 515 , password = 515 every time
    • to access the Internet with the laptop, open a browser and a 2nd login window appears. Login using your semester username & password

  (click here for printable directions )

Credit/No Credit requires 700 points for Credit and requires that you miss no more than 4 meetings.

Letter grades: 900 pts=A, 800 pts=B, 700 pts=C, 600 pts=D, below 600 = F

Attendance is required. You may be dropped as a no show the first week of class. You cannot pass the course with less than 70% attendance! (at least 11 of 15 class days, not counting the final.)

Final Exam - There is no final exam, however, there is a final exam meeting. All assignmentsmust be turned in by the end of the final exam period:

Late assignments will be 10 pts off. Extra Credit is available.

Final Exam Meetings - Tuesday, 12/15, 7-950 am