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Business 50
- Advertising for Small
Business
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| Instructor
Contact Information |
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David
Ambrosini |
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Office:
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Room
505B |
Return
to David's faculty home page
Links
FAQs
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Phone:
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831.479.6422 |
Day
Class:
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T
600 - 905 p.m., Room 515 Hybrid
Section
+ 1.5 hour/week
Online via Blackboard Learning
System (not counting homework time)
(+
2 hrs 5 min per week Online
Instruction (minimum Computer Lab Time for homework/week) |
Office Hours:
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M 9-920 a.m., 1050-1130 a.m., room 505B
T 9-920 a.m., 1050-1130 a.m., room 505B
W 9-920 a.m.,1050-1130 a.m., 5-600 p.m., 905-915 p.m.,room 505B
TH 9-920 a.m., 1050-1130 a.m., room 505B
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eMail:
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Use Blackboard
Email for all class related questions |
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| Textbooks & Recommended
Reading |
| No
Textbook Required |
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| Bus50
- Website |
By
David Ambrosini |
Required Reading: Classroom
Instruction
http://www.cabrillo.edu/~dambrosini/ |
| BlackBoard
Online Learning System |
By
David Ambrosini |
Required: Online
Instruction
http://cabrillo.blackboard.com/ |
Mass Media in a Changing
World
ISBN 978-0-07-351195-5 3rd edition |
By
George Rodman |
Recommended Raeding - Not Required |
http://www.cabrillobooks.net/
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| Course
Description |
| Study
of advertising and promotion for small business, emphasizing local and
regional media. Topics include media planning, budgeting and purchasing,
media creation, design and layout for television, radio, newspaper, magazine,
brochures and flyers, outdoor, direct mail, World Wide Web, press releases
and more as marketing tools. |
| Add Policy |
Add
Policy: Students
who fail to attend the first class meeting without contacting me will
be dropped as "No Shows." The spot will be given to a student
on the Wait List in numerical order. You must be on the Wait List and
present at the first class meeting to be eligible to add. No one may "Add" after
the first week.
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| Requirements & Expectations |
Lectures
are delivered via the Bus 50 Instructor
website
All
CourseWork is completed through the Blackboard online
instructional system.
Due
dates, schedules, coursework and grades are viewable
via either system. The
Blackboard Learning Modules show all assignments including readings,
plus due dates and late dates for each week.
Learning
Modules - in
Blackboard list each weeks activities and Coursework Due Dates
and Late
Dates. You must view them weekly and stay on pace. Click
Here for a printable version
Attendance/Participation -
Attendance/Participation is required. There are 16 meetings including the Final
Exam meeting. You may be dropped as a no show the first week of classes.
If you miss more than 2 weeks of class sessions (2 meetings) you may be
dropped. However, it is the student's responsibility to drop a class.
You receive points for attendance. You cannot pass the course with
less than 70% attendance! (at least 11 of 15 class days, not counting
the final.)
Attendance/Participation: (See pages 30-31) This
course requires active participation each day of class so it is
important for you to attend every class session, arrive on time,
and come prepared. Your participation not only enhances your own
learning, it benefits other students in the class, especially when
the class is doing group work. Your level of participation is reflected
in your grade and since you can’t participate if you are
not in class, absences will also be reflected in your grade.
Note: There
are no "make-ups" for missed days. Extra Credit may be
available.
Assignments - You
are required to do 10 written assignments that relate to the in-class
lectures on advertising media and topics. Assignments require you
to think, offer your opinions, make decisions, create or edit ads
and have no right
or wrong
answers. All assignments are linked as Word or Excel files.
Assignments
are turned in using Blackboard:
Usually Part is turned in in class and the Blackboard Part is either
typed into the turnin window (preferred), cut and pasted from the
Word
document
into the turnin window (preferred), or attached as a file (Only if
the instructions say you may).
Note: Late
assignments will be 10 points off.
Extra Credit may be available.
Quizzes -
You are required to take 12 quizzes made up of multiple choice, true/false
and short answer questions related to the in-class
lectures on advertising media and topics.
Quizzes are taken under the "Assessments"
link in Blackboard.
You will have 3 attempts and the best score of the 3 will count.
Note: There
are no "make-ups" for missed quizzes. Extra Credit may be
available.
Discussion -
Online postings and responses via Blackboard.
Post one original Discussion Topic post per discussion and
respond to two postings from
your classmates in Blackboard. For
full credit, your original posts should be at least 250 words and
responses 150 words. All must
be thorough, logical and posted
on time.
Note: Late
Discussions will be 10 points off.
Extra Credit may be available.
Late
CourseWork - is
marked as "Late" one week after the Due Date.
A 10 point penalty is assessed one week after the due date (a "Grace" period"). They are expected to be accurate and thoroughly completed.
Note: All
CourseWork must be submitted by by the end of your Final Exam
meeting.
Xtra
Credit - You will have opportunities to get xtra
credit points. They are noted on the Assignments page. Others
may be added.
Withdrawal
policy - You
may withdraw from the course with a W grade until 75% of the semester
has elapsed. You can drop using WebAdvisor. Contact the
admissions and records office for details. Failure to follow the withdrawal
procedure will result in an F grade being assigned at the end of the semester.
No Shows will be dropped by the instructor at the end of the first class meeting
and your spot will be given to a student on Wait List.
You
will use the class website as your textbook. Enrollment
in this class gives you access to computers on campus. The class
website is published on the Internet and is not password protected,
thus you have access to the class website from any Internet connected
computer on or off campus. However, to
use a campus computer you need your class
login and password. (see below for instructions )
You may use the Library computers without having to log in. Students will
use the same login for both Blackboard and classroom computers. (See FAQs for
more info)
Printing
on campus requires you to go to the CTC (Computer
Technology Center) in Aptos or Watsonville and open a printing
account with $5.00. You are charged $ .10 a page for black and
white, $.50 a page for color.
DSPS
Statement for Syllabi: Students needing accommodations should
contact the instructor ASAP. As required by the Americans with Disabilities
Act (ADA), accommodations are provided to insure equal opportunity
for students with verified disabilities. If you need assistance with
an accommodation, please contact Disabled Student services, Room
810, 479-6379, or Learning Skills Program Room 1073, 479-6220.
Student
Rights & Responsibilities |
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| Hybrid
Course and Using Computers |
- Hybrid
Course & My
expectations This course is a sixteen week course, organized
into weekly class sessions with multiple topics. You will need to
arrive on time, stay the entire class session and meet all deadlines
to succeed. The class is taught with 1.5 hours in the classroom using
my website and 1.5 hour online per week (not counting homework) through
the Blackboard (formerly WebCT) online instructional software.
- Using
Computers
Your
Student Account or Login (or Logon)
consists of a username & a password.
- Activate your semester login ASAP.
- Activate Student
Account - Within 24 hours of registering in
any class with the college, your student account will
be automatically created and you can look up your Student
Account:
- The
Campus Network (labs), Hawknet (wireless), and Blackboard (learning
system) use your Student Account to login.
- To
Use the Classroom Laptop Computers in Room 515 you
will:
- power
them on
- login
using username = 515 , password
= 515 every time
- to
access the Internet with
the laptop, open a browser and a 2nd login window appears.
Login using your student
account username & password
- (click for info for our Campus CTC The Computer & Technology Center)
- click
here for Account directions and CTC sign-in info)
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| Campus Computer Labs |
| CTC
Hours Aptos - Room 1400 Aptos |
| Monday-Thursday |
830
am - 9:45 pm |
| Friday |
9
am - 1200 noon |
| Saturday |
9
am - 4:45 pm |
| Sunday |
Noon
- 4:45 pm |
| Aptos
CTC |
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| CTC
Hours Watsonville - Room Wat4510 |
| Monday
- Thursday |
800
am - 8:00 pm |
| Friday |
800
- 4:00 pm |
| Saturday |
9
am - 1:00 pm |
| Sunday |
closed |
| Watsonville
CTC |
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| Grading |
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Graded
Requirements |
Points
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| Assignments
10 (30 points each) |
300 |
| Quizzes
- 12 (10
points each) |
120 |
| Attendance
-15 days @ 10
point/class meeting (Excluding Final) |
150 |
Discussions
- 12 @30
points ea.
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360 |
SocNet Project
(Social Networking & Advertising) |
70 |
Total points for Grade |
1000 |
extra
credit up to 100 points
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100 |
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Total
Possible
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1100 |
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Pass/No Pass requires
700 points for pass and requires that you miss no
more than 4 meetings not counting the Final.
Letter
grades: 900 pts=A, 800 pts=B, 700 pts=C, 600 pts=D, below
600 = F
Attendance is
required. You may be dropped as a no show the first week of class.
You
cannot pass the course with less than 70% attendance! (at least 11
of 15 class days, not counting the final.)
Final
Exam - There is no final exam, however, there is a final
exam meeting. All
assignments must be turned in by the end of the final exam
period:
Late
assignments will be 10 pts off. Extra
Credit is available.
Final
Exam Meeting - Wednesday, 5/30, 6-905 pm |
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| Class
Sessions by Topic ... |
| Class
Sessions by Topic... |
...and
Required Readings |
| Tentative Weekly Schedule |
| Week 1 |
Session - 1st
Day Orientation |
Week
2 & 3 |
Session 1 Marketing,
Promotion, Advertising and Media Plans |
Week
4 & 5
|
Session
2 Television |
| Week
6 |
Session 3 Radio |
| Week
7 |
Session 4 Guideline
to Print |
| Week
8 |
Session 5 Newspaper & Magazines |
| Week
9 |
Session
6 Flighting,
Budgeting & Learning
and Forgetting |
| Week
10 |
Session 7 Outdoor |
| Week
11 |
Session
8 Publicity -
PSA's & Press
Releases |
| Week
12 |
Session
9 Direct
Mail & Formulating
Messages, Taglines, Headlines and slogans that create interest |
| Week
13 |
Session
10 Internet
and the WWW Marketing & Advertising & Social Networking |
| Week
14 |
Session
11 Business
Names, Brand Names, Trademarks & Business & Product
Identity, Positioning, and Differentiation |
| Week
15 |
Session
12 Markets and Audiences & Social
Responsibility and Legal Restraints |
| Week
16 |
Final
Exam day 12/15, Wednesday at 6-905 p.m. |
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| Session
19 Measuring
Efficiency and Effectiveness in Advertising Media For Extra Credit Assignment |
| Yellow Pages |
| Copy Heavy Ads, Brochures,
Newsletters, Mail Pieces |
| Attitudes, Benefits,
Features, Competitive Advantages |
| Shaping/Changing Behavior |
| Creative Approaches |
| Coupons, Editing & Proofreading |
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Deadlines
for Spring 2012 semester classes: |
- Semester Begins February 6
- Lincoln Holiday Observed Friday, February 10, Campus Closed
- Deadline for parkeing permit reversal February 17
- Add Deadline for full-term
classes: Saturday, February 18
- Drop Deadline for full-term
courses with refunds: Saturday, February 18
(This date is the deadline to drop a full-term course and receive a full refund
or reversal of charges.)
- President's Day Holiday is Monday, February 20, Campus Closed
- Drop Deadline for full-term
courses without a permanent record “W”: March 3
- Pass/No Pass (aka Cr/No
Cr) Grade Option Deadline for full-term classes: March 9
- Deadline to apply for an
AS/AA degree or certificate: Saturday, April 7
- Spring/Easter Break April 9 - 14, Campus Open
- Deadline to Withdraw from
a full-term courses with “W”:
May 5
- Memorial Day May 28, Campus Closed
- Final Exams May 29 - June 2
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| Holidays |
- Lincoln Holiday Observed Friday, February 10, Campus Closed
- President's Day Holiday is Monday, February 20, Campus Closed
- Spring/Easter Break April 9 - 14, Campus Open
- Memorial Day May 28, Campus Closed
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copyright:
David Ambrosini, 1988-2011, All Materials on Website ©
Comments: Contact webmaster cabrillodave @ gmail.com |