Instructor Contact Information

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M 800-900 a.m.; room Wat4404
T 730-800 a.m., 1-130 pm, 5-530 & 830-900 p.m.; room 505B
W 1010-1210 pm; room 505B
TH 730-800 a.m., 1-130 pm; room 505B

Attendance is required. You may be dropped as a no show the first week of classes. If you miss more than 2 weeks of class sessions (2 meetings) you may be dropped. However, it is the student's responsibility to drop a class. You recieve points for attendance. You cannot pass the course with less than 70% attendance! (at least 20 of 28 class days, not counting the final.)

You must complete the six required assignments as homework. Some assignmnets will require you to take an existing ad and to deconstruct it and make suggestions to improve upon it. Other times, you will be asked to create original ideas and concepts and do rough ups for ads or make ad plans. Assignments are matched to the weekly lecture topics.

You will have eight quizzes. They are open book and note, closed neighbor for the first try. Quizzes are matched to the weekly lecture topics.

You will have 12 Learning Exercises, LEXs for short, that will be completed either in class or as homework. LEXs are exploratory topics that complement the overall advertising strategy and will not necessarily parallel the weekly topics. Due dates are already posted and should be adhered to.

PoPs topics will be created as we go and will relate to the material currently covered in class. You must be in class to do the PoP: there are no makeups.

Late work is accepted as 1/2 credit.

Extra credit work may be completed to augmnet your grade and add points for late matrials or missed classes.

All assignments should be completed neatly, word-processed when possible, completed thoroughly, with organized answers and college level writing. In many cases, you are asked to analyze and form opinions, in other cases there are specific, correct answers. In all cases, you should apply class content and concepts to the assignment, offering answers that show analysis and insight that you, as a person taking the course, would devleop.

Students needing accommodations should contact the instructor ASAP. As required by the Americans with Disabilities Act (ADA), accommodations are provided to insure equal opportunity for students with verified disabilities. If you need assistance with an accommodation, please contact Disabled Student Services, Room 810, 479-6379, or Learning Skills Program, Room 1073, 479-6220.

Student Rights and Responsibilities

Letter grades: 90pts=A, 80pts=B, etc.;Credit/No Credit requires 70pts for Credit

Note1: The Final Exam day is Thursday, 12/18, from 7 a.m. until 9:50 a.m. There is no final exam. You can turn in assignments, extra credit AND verify your grades.

Note2: Attendance is required. You may be dropped as a no show the first week of classes. If you miss more than 2 weeks of class sessions you may be dropped. You must attend 70% of the class dys, 20 of 28, to pass this course!

Marketing, Promotion, Advertising and Media Plans
Read Chapter 1, 2, 3, and 19

LEX1
Name Game
Due 9/18

A0 - Student Questionaire
(click here for a printable/editable Word doc version)
Due 9/4

A1 - Local Marketing Strategy Printable Word Document
Due

LEX2
Word of Mouth
 Due 9/25

Publicity - PSA's, Press Releases

A6 - Flyer, Brochure or Direct Mail Piece
Click Here For Printable Version
 Due TBD