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Business 50
- Advertising for Small
Business
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| Instructor
Contact Information |
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David
Ambrosini |
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Office:
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Room
505B (Mondays
in room Wat4404) |
Return
to David's faculty home page
Links 
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Phone:
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831.479.6422 |
Day
Class:
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T
800-920 a.m., Room 515 Hybrid Section
+ 1.5 hour/week
Online via Blackboard Learning
System (not counting homework time)
(+
3 hrs 10 min per week ARR - Approximate Lab time if you use our
CTC labs) |
Office Hours:
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M
800-850 a.m., room Wat4404
T 700-750 a.m., 11-1200 pm, 450-520 p.m. & 830-900 p.m., room
505B
W 800-850 a.m., 1030-1100 a.m., room 505B
TH 800-850 a.m., 1030-1100 a.m., room 505B
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eMail:
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Email
David |
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| Textbooks & Recommended
Reading |
| No
Textbook Required |
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| Bus50
- Website |
By
David Ambrosini |
Required Reading
- http://www.cabrillo.edu/~dambrosini/ |
| BlackBoard
Online Learning System |
By
David Ambrosini |
Required: Online
Instruction: http://online.cabrillo.edu |
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| Course
Description |
| Study
of advertising and promotion for small business, emphasizing local and
regional media. Topics include media planning, budgeting and purchasing,
media creation, design and layout for television, radio, newspaper, magazine,
brochures and flyers, outdoor, direct mail, World Wide Web, press releases
and more as marketing tools. |
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| Requirements & Expectations |
Lectures
are delivered via the Bus 50 Instructor
website
All
CourseWork is completed through the Blackboard online
instructional system.
Due
dates, schedules, coursework and grades are viewable
via either system.
Attendance -
Attendance is required. There are 16 meetings including the Final
Exam meeting. You may be dropped as a no show the first week of classes.
If you miss more than 2 weeks of class sessions (2 meetings) you may be
dropped. However, it is the student's responsibility to drop a class.
You receive points for attendance. You cannot pass the course with
less than 70% attendance! (at least 11 of 15 class days, not counting
the final.)
Note: There
are no "make-ups" for missed days. Extra Credit may be
available.
Assignments - You
are required to do 12 written assignments that relate to the in-class
lectures on advertising media and topics. Assignments require you
to think, offer your opinions, make decisions, create or edit ads
and have no right
or wrong
answers. All assignments are linked as Word or Excel files.
Assignments
are turned in using Blackboard:
Usually Part is turned in in class and Part is either typed into
the turnin window (preferred), cut and pasted from the Word document
into the turnin window (preferred), or attached as a file (if necessary,
or an Excel file).
Note: Late
assignments will be 10 points off.
Extra Credit may be available.
Quizzes -
You are required to take 12 quizzes made up of multiple choice, true/false
and short answer questions related to the in-class
lectures on advertising media and topics.
Quizzes are taken under the "Assessments"
link in Blackboard.
You will have 2 attempts and the best score of the 2 will count.
Note: There
are no "make-ups" for missed quizzes. Extra Credit may be
available.
Discussion -
Online postings and responses via Blackboard.
For Discussion 1-3: Post one original Discussion Topic post per discussion and
respond to three postings from
your classmates. For Discussion 4-6 you will
be posting in the Discussion area of BlackBoard and on a Blog site
you will create. For full credit, your responses must
be thorough, logical, and posted on time.
Note: Late
Discussions will be 10 points off.
Extra Credit may be available.
Late
CourseWork - is
marked as "Late" two weeks after the Due Date on the Assignments page.
They are expected to be accurate and thoroughly completed. The
Blackboard "Due date " is the Late date.
Note: All
CourseWork must be submitted by by the end of your Final Exam
meeting.
Xtra
Credit - You will have opportunities to get xtra
credit points. They are noted on the Assignments page. Others
may be added.
Withdrawal
policy - You
may withdraw from the course with a W grade until 75% of the semester
has elapsed. Contact the admissions and records office for details.
Failure to follow the withdrawal procedure will result in an F
grade being assigned at the end of the semester. If you would prefer
a CR/NC instead of a grade, you must inform the instructor by the
end of week 5.
You
will use the class website as your textbook. Enrollment
in this class gives you access to computers on campus. The class
website is published on the Internet and is not password protected,
thus you have access to the class website from any Internet connected
computer on or off campus. However, to
use a campus computer you need your class
login and password. Click here for
printable instructions. You may use the Library computers without
having to log in. Students will
use the same login for both Blackboard and classroom computers. (See FAQs for
more info)
Printing
on campus requires you to go to the CTC (Computer
Technology Center) in Aptos or Watsonville and open a printing
account with $5.00. You are charged $ .10 a page for black and
white, $.50 a page for color.
Students
needing accommodations should contact the instructor
ASAP. As required by the Americans with Disabilities Act (ADA),
accommodations are provided to insure equal opportunity for students
with verified disabilities. If you need assistance with an accommodation,
please contact Disabled Student Services, Room 810, 479-6379, or
Learning Skills Program, Room 1073, 479-6220.
Student
Rights & Responsibilities |
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| Hybrid
Course and Using Computers |
- Hybrid
Course & My
expectations This course is a sixteen week course, organized
into weekly class sessions with multiple topics. You will need to
arrive on time, stay the entire class session and meet all deadlines
to succeed. The class is taught with 1.5 hours in the classroom using
my website and 1.5 hour online per week (not counting homework) through
the Blackboard (formerly WebCT) online instructional software.
- Using
Computers
Your Student Account or Login (or
Logon) consists of a username & a password.
- First
two weeks - The temporary generic
student account Login is available:
User
Name = spring09
Password = aptos.
Lookup your semester login ASAP; the Temp login quits working.
- Student
Account - Within 24 hours of registering in any class
with the college, your student account will be automatically
created and you can look up your Student Account:
- Lookup
your account here: https://student-accounts.cabrillo.edu
- The
account lookup page requires the following
steps:
- Go
to lookup and
enter your own information (you will need your Student
ID#)
- Enter "Last
Name"
- Enter "Date
of Birth" (MMDDYY)
- Enter "Student
ID" or Datatel ID (NOT SS#)
- Enter
password (student creates their own password; Note:
if you forget your password repeat these steps and
create a new one)
- Submit
(click once and wait!)
For Additional information:
http://www.cabrillo.edu/services/ctc/accountinfo.html
- The
Campus Network, Hawknet (wireless), and Blackboard account
are the same.
- To
Use the Classroom Laptop Computers in Room 515
you will:
- power
them on
- login
using username = 515 , password
= 515 every time
- to
access the Internet with
the laptop, open a browser and a 2nd login window appears.
Login using your semester username & password
(click
here for printable directions )
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| Computer
Labs |
| CTC
Hours Aptos - Room 1400 Aptos |
| Monday-Thursday |
830
am - 9:45 pm |
| Friday |
9
am - 1200 noon |
| Saturday |
9
am - 4:45 pm |
| Sunday |
Noon
- 4:45 pm |
| Aptos
CTC |
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| CTC
Hours Watsonville - Room Wat4510 |
| Monday
- Thursday |
800
am - 8:00 pm |
| Friday |
800
- 4:00 pm |
| Saturday |
9
am - 1:00 pm |
| Sunday |
closed |
| Watsonville
CTC |
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| Grading |
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Graded
Requirements |
Points
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| Assignments
12 (25 points each) |
300 |
| Quizzes
- 12 (10
points each) |
120 |
| Attendance
-15 days @ 20
point/class meeting |
300 |
Discussions
- 6 (40
points each; Disc 4 = 80 points)
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280 |
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extra
credit up to 100 points
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100 |
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Total
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1100 |
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Credit/No
Credit requires 700 points for Credit and requires that
you miss no more than 4 meetings.
Letter
grades: 900 pts=A, 800 pts=B, 700 pts=C, 600 pts=D, below
600 = F
Attendance is
required. You may be dropped as a no show the first week of class.
You
cannot pass the course with less than 70% attendance! (at least 11
of 15 class days, not counting the final.)
Final
Exam - There is no final exam, however, there is a final
exam meeting. All
assignmentsmust be turned in by the end of the final exam
period:
Late
assignments will be 10 pts off. Extra
Credit is available.
Final
Exam Meetings - Tuesday, 12/15, 7-950 am |
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| Class
Sessions by Top ic ... |
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...and
Required Readings
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| Session - 1st
Day Orientation |
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Session
1 Marketing, Promotion,
Advertising and Media Plans |
| Session
2 Television |
| Session
3 Radio |
| Session
4 Newspaper |
| Session
5 Guideline
to Print |
| Session
6 Magazines |
| Session
7 Flighting, Budgeting |
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Session 8 Learning
and Forgetting
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| Session
9 Outdoor |
| Session
10 Publicity -
PSA's |
| Session
11 Press Releases |
| Session
12 Direct Mail |
| Session
13 Formulating Messages, Taglines, Headlines and slogans that create
interest |
| Session
14 Business
Names, Brand Names, Trademarks |
| Session
15 Markets
and Audiences |
| Session
16 Business & Product
Identity, Positioning, and Differentiation |
| Session
17 Social Responsibility
and Legal Restraints |
| Session
18 Internet
and the WWW |
| Session
19 Measuring Efficiency
and Effectiveness in Advertising Media |
| Yellow
Pages |
| Copy
Heavy Ads, Brochures, Newsletters, Mail Pieces |
| Attitudes,
Benefits, Features, Competitive Advantages |
| Shaping/Changing
Behavior |
| Creative Approaches |
| Coupons, Editing & Proofreading |
| Final
Exam day - 12/15, Tuesday at 7 - 950 a.m. |
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Deadlines
for Fall 2009 semester classes:
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- Add Deadline for full-term
classes: Saturday, September 12
- Drop Deadline for full-term
courses with refunds: Saturday, September 12
(This date is the deadline to drop a full-term course and receive a
full refund or reversal of charges.)
- Drop Deadline for full-term
courses without a permanent record “W”: September
26
- CR/NC (aka pass/no pass)
Grade Option Deadline for full-term classes: October 3
- Deadline to apply for an
AS/AA degree or certificate: November 20
- Drop Deadline for full-term
courses with a permanent record “W”: November 21
(Last Withdraw)
- Final Exams December 15 to
19
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| Holidays |
- Labor Day: Monday, September
7
- Veteran's Day: Monday, November
9
- Thanksgiving Holiday: November
26 and 27
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copyright:
David Ambrosini, 1988-2009, All Materials on Website ©
Comments: Contact webmaster cabrillodave @ gmail.com |