The three pathways in this sector are Marketing, Professional Sales, and Entrepreneurship/Self-Employment. All three emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. These pathways provide a firm foundation for advanced education, entry to a career, and success in the global marketplace. All industry sectors include entrepreneurship and marketing, and therefore students in the Marketing, Sales, and Services sector have a variety of career options.
Department & Programs Offered
Business (BUS)
- Business A.S. Degree and Certificates of Achievement
Journalism (JOURN)
- Journalism A.S Degree and Certificates of Achievement
Typical Position / Salary Per Year*
- Market Research Analyst$48,171
- Marketing Manager$122,024
- Meeting/Event Planner$45,037
- Travel Agent$35,577
- Reporter and Correspondent$36,360
- Technical Writer$70,240
*Information from the U.S. Bureau of Labor Statistics' Employment Statistics for Santa Cruz County, 2014 First Quarter Wages.
Occupational & Career Information
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