Career Technical Education

Marketing, Sales, & Services

The three pathways in this sector are Marketing, Professional Sales, and Entrepreneurship/Self-Employment. All three emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. These pathways provide a firm foundation for advanced education, entry to a career, and success in the global marketplace. All industry sectors include entrepreneurship and marketing, and therefore students in the Marketing, Sales, and Services sector have a variety of career options.

Department & Programs Offered

Business (BUS)

  • Business A.S. Degree and Certificates of Achievement

Contact Department

Journalism (JOURN)

  • Journalism A.S Degree and Certificates of Achievement

Contact Department

Contact Us
Gerlinde Brady
Leslie De Rose
CTE Coordinator
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Job Market

Typical Position / Salary Per Year*

  • Market Research Analyst
  • Marketing Manager
  • Meeting/Event Planner
  • Travel Agent
  • Reporter and Correspondent

  • Technical Writer
  • *Information from the U.S. Bureau of Labor Statistics' Employment Statistics for Santa Cruz County, 2014 First Quarter Wages.

    Occupational & Career Information
    Search for an occupation by keyword in California or Santa Cruz and Monterey Counties and get wages and job outlook.)

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