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Build Your Business!


Cabrillo College Extension is proud to partner with the Cabrillo College Small Business Development Center to present seminars to help you build your business!


The SBDC was founded in 1985 and has served over 5,000 business owners, created over 2,200 jobs and has helped local businesses obtain over $79 million in capital investment. The SBDC provides free of charge, confidential advice to help your business get a healthy start, assist with expansion and increase your profits. The SBDC has fifteen advisors who will meet with you, at no cost, for business planning, increasing sales, analyzing financial statements, implementing bookkeeping systems and developing expansion plans. Specialists are available for Retail, Restaurants and Agricultural operations.

The Cabrillo College SBDC has won national and state awards for excellence in operations and business growth of their clients. 100% of clients served stated they would recommend SBDC services to others! How can the SBDC help your business? Please call 831-479-6136 or go to for more information.


Writing the Best Business Plan

This seminar will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic goals and objectives, determine startup costs, as well as various methods of financing your startup.

Drafting a Business Plan is the first step to obtaining free of charge counseling from the SBDC.


Tue., May 7
2:00 - 5:00 pm
NEW Location: Louden Nelson Center- 301 Center Street, room 7
Fee: $35

register online


Sat., June 1
9:30 am - 12:30 pm
Room: 1604 on the Aptos Campus
Fee: $35

register online


Tue., July 9
2:00 - 5:00 pm
Location: Santa Cruz Police Department Community Room - 155 Center St., Santa Cruz
Fee: $35

register online


Sat., August 3
9:30 am - 12:30 pm
Room: 1604 on the Aptos Campus
Fee: $35

register online


Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. He has been a small business consultant specializing in business planning for start-ups, turn around strategies for struggling businesses, and obtaining financing for business growth. Keith has worked with over 700 business owners from Carmel to Santa Rosa.


Record Keeping for Small Business



Every small business owner needs to understand the numbers! This class will teach the basics of good recordkeeping. We will cover: the bookkeeping cycle, accrual vs. cash vs. tax accounting, the chart of accounts, journals and general ledger, and double entry and single entry bookkeeping.

This class will provide an introduction to helping you maintain your accounting records either manually or using computerized systems.

FAQ's for Recordkeeping for Small Business


Tue., May 14
2:00 - 5:00 pm
Location: Santa Cruz Police Department Community Room - 155 Center St., Santa Cruz
Fee: $35

register online


Sat., August 17
9:30 am - 12:30 pm
Room: 314 on the Aptos Campus

Fee: $35

register online


Cathy Van Loon, MA, is an Intuit Certified QuickBooks Pro Advisor and has been teaching QuickBook at Cabrillo since 2003 and other accounting courses since 1985.







QuickBooks Online Basics

Information systems professionals, personal consulting services, massage therapists, personal trainers, and sports trainers need QuickBooks, too! Take your home-based industry from hobby to business. Learn and apply basic accounting concepts, business structure, and sound recordkeeping procedures to your consulting/service business. Prepare invoices, track your receivables, and predict timely collection. Accept credit/debit card payments. Gain familiarity with basic financial statements and how they help you grow your business. Know you are financially successful and document those all-important tax deductions.

The class is taught in a computer lab to ensure student hands-on experience with the software. Purchase of QuickBooks Pro is not required, but purchasing "QuickBooks Pro for Dummies" is recommended for those who do not own the software.

Students must bring a USB Memory Disk of at least 1 GB of memory to class. Mac users are welcome to bring their own laptops with QuickBooks already installed.

2 Sat., March 2 & 9
9:00 am - 1:00 pm

Room: 318
Register before Jan. 28: $98
Register after Jan. 28: $109

register online


Carol Jensen specializes in financial aspects of start-up businesses and she is a Registered Tax Preparer (CTEC). Carol has taught QuickBooks and Real Estate at Cabrillo for many years.


Starting Your Own Nonprofit


If you are thinking of starting a nonprofit business this class will demystify and explain the nonprofit start-up process for you. After learning the advantages and restrictions of running a nonprofit you will be able to decide if a nonprofit start-up is the best choice for you. You'll learn about the privileges and restrictions nonprofits face, how to deal with government agencies, alternatives to a nonprofit and an understanding of the application and approval process.

Instructions on the new streamlined IRS exemption process will be included.

Sat., April 13
10:00 am - 1:00 pm
Room: 432

Register before March 25: $65
Register after March 25: $74

Plus a $15 material fee payable at registration for workbook

register online


Josh Wagner - see bio below


Non-Profit Compliance Made Easy


Keeping your nonprofit in compliance with the agencies it must report to can be challenging, and failure to do so may have disastrous consequences. This 2 hour workshop will offer hands-on tools to help you remain in ongoing compliance, and how to return to compliance if it's been lost. We’ll review the agencies most California nonprofits must report to and what these agencies require. Students will leave with an understanding of the roles of the IRS, the Secretary of State, the Franchise Tax Board, and the Attorney General's office in relationship to their nonprofit organizations, and how to communicate with these agencies and satisfy their requirements.

The class will take place in a computer lab and students will have time to use the links provided to key government websites in order to easily access them during the workshop. The instructor will be available for individual guidance as students access agency web sites.

A workbook with class resources, including web site links and contact information for agencies, is included in your materials fee.

Mon., March 11
1:00 – 4:00 pm
Room: 515
Register before Jan. 28: $65
Register after Jan. 28: $74
Plus a $10 materials fee paid at registration

register online

Josh Wagner runs the Santa Cruz consulting firm PlanRight, which provides a user-friendly approach to nonprofit start-up. PlanRight serves hundreds of client organizations around the country.



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