Alexander Pedersen is a dynamic small business advocate with a diverse background in small business development, economic development, and community leadership. With experience as an SBDC advisor, business owner, nonprofit leader, and city council member, Alexander is committed to addressing the diverse needs of small businesses in Santa Cruz County.
As the Director of the Santa Cruz County Small Business Development Center, Alexander is dedicated to empowering small businesses and fostering economic growth in our region. His strategic approach to creating and implementing effective programs will ensure that the SBDC continues to be the premier resource hub for one-on-one advising, access to capital, disaster assistance, and industry-specific support for small businesses in Santa Cruz County.
Outside of his professional life, Alexander is an active volunteer in his community, serving on the board of directors for several nonprofit organizations and is dedicated to promoting community wellness through leadership and economic development. In his free time, Alexander enjoys exploring new technologies, engaging in community activities, travel, and outdoor sports.
Whether it’s access to capital, human resources, compliance, marketing, accounting, or any other business need — SBDC is your one-stop-shop for accelerating small business success.
Our SBDC is part of a 40-year national legacy committed to small business success.
With unparalleled access to no-cost expertise from entrepreneurs who have seen it all, Santa Cruz SBDC provides small businesses with the solutions they seek and the confidence they need to realize their dreams.
Santa Cruz SBDC is proud to be a part of the greater NorCal SBDC network and work together to support local entrepreneurs and small businesses with the tools and insights to start, grow, and pivot their businesses.
With a network of seasoned experts, we don’t just offer advice and resources, we offer a relationship as a trusted advisor you can turn to in good times and bad. Our job is to nurture your entrepreneurial spirit, instilling confidence based on real understanding.
No one can predict the future, but we can help you prepare for it. In these uncertain times, you can rely on SBDC to provide security and stability when it’s needed most. We are your support team, genuinely excited about your business, and we’re committed to helping entrepreneurs like you successfully navigate the economy’s ups and downs and prepare for whatever lies ahead.