TRAININGS AND WORKSHOPS
The Santa Cruz SBDC conducts a wide variety of business seminars across Santa Cruz County on subjects including accessing capital, business planning, e-commerce and web marketing, human resource management, expansion and growth capital, legal and business issues and a variety of best practice programs designed to help small businesses use the best techniques possible to increase sales and profits.
Seminars are led by experienced professionals who overview their topics, provide several real-world examples and answer questions from the audience. Most seminars finish with a panel of experts that provide additional insight, participate in a lively question-and-answer session and then stay to speak with attendees one-on-one after the seminar. Our seminars are great opportunities for our clients to obtain applicable, real-world information and helpful advice.
Visit our Center Calendar to see upcoming seminars.
START SELLING ONLINE IN 5 WEBINARS
Creating a Site Map for your Store and Writing Marketing Copy
Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who shows you the power of eCommerce. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to organize your website content and create powerful copy. The topics covered will include:
- Structuring your website
- Creating a powerful site map
- Developing website content
- Creating a content strategy
eCommerce Analytics and Optimization
Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who shows you the power of eCommerce. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to use your store analytics and optimize your eCommerce strategy. The topics covered will include:
- Understanding your store analytics
- Utilizing the data to streamline your store
- Optimize your marketing strategy
- Understand search engine optimization
eCommerce Store's Best Practices (includes Terms of Use, Taxes, Customer Service, etc.)
Watch the recording Veronika Monell, owner and marketing strategist of JumpStartNOW, who will show you the power of eCommerce. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to identify and implement your eCommerce store's best practices. The topics covered will include:
- Sales tax responsibility
- Terms of use and privacy policy
- Customer Service
- Return Policy
Online Marketing for eCommerce and Selling on FB and Instagram
Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who will show you the power of online marketing. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to develop a successful online marketing strategy and start selling on FB and Instagram.
The topics covered will include:
- Developing a social media strategy
- Identifying how to reach your prospects
- Advertising and lead generation
- Affiliate marketing
- Influencer marketing
- Setting up your online FB/IG store
- Understanding analytics
How to Successfully Sell on Amazon with an Effective Product Page
Watch the recording of Veronika Monell, owner and marketing strategist of JumpStartNOW, who will show you the power of selling on Amazon. Her superpower is strategizing with business owners. She shares her expertise to help you learn how to develop a successful Amazon strategy by building optimized product pages. The topics covered will include:
- Pros and Cons
- Identifying selling options
- Developing product page
- Understanding best practices.
- Understanding analytics
SMALL BUSINESS EDUCATION ONLINE OR OUTSIDE OF SANTA CRUZ COUNTY
Ed2go
The Northern California SBDC partners with ed2go to bring our clients the best online courses available. Whether you're looking for professional development or personal enrichment, ed2go's six-week online courses are the perfect way to learn a new skill or enhance your existing ones. New sessions start every month, and you can sign up anytime. Take courses from the comfort of your home or office; when it is most convenient for you.
Expert Instructors - The personal touch when you're looking for professional development or personal enrichment, ed2go's six-week online courses are the perfect way to learn a new skill or enhance your existing ones. New sessions start every month, so you can sign up anytime.
Click here to learn more about Instructor-Led Courses.
Self Paced Tutorials - Learning built around your schedule. If you want to quickly build industry skills, these independent study tutorials are for you! They cover a wide variety of fields, and you can start anytime and work at your own pace.
Click here to learn more about Self-Paced Tutorials.
Popular Courses:
- A to Z Grant Writing
- Small Business Marketing on a Shoestring
- Business Finance for Non-Finance Personnel
- Start and Operate Own Home-Based Business
- Creating a Successful Business Plan
- Start Your Own Arts and Crafts Business
- Creating Web Pages
- Start Your Own Small Business
- Creating WordPress Websites
- Starting a Nonprofit
- Accounting Fundamentals
- Employment Law Fundamentals
- Achieving Top Search Engine Positions
- Keys to Successful Money Management
- Building Teams That Work
- Managing Customer Service
- Designing Effective Websites
- Marketing Your Business on the Internet
- Effective Selling
- Performing Payroll in QuickBooks 2013
- Administrative Assistant Fundamentals
- Introduction to QuickBooks 2014
- Business and Marketing Writing
- Keys to Effective Communication
- Computer Skills for the Workplace
- Project Management Fundamentals
- Introduction to Microsoft Excel 2010
- Writing Effect Grant Proposals
Our Team
The Santa Cruz SBDC is staffed with experienced leaders who assist SBDC clients grow and develop their businesses.
