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The job market for those with a business education has many different jobs with high growth and good earnings potential. By 2026 for Santa Cruz County, these jobs are most in demand:

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business graphs
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marketing team listening to manager
Marketing Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Demand growing +15.5%.

Median Salary: $188,480

Sales team around a table
Sales Manager

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Demand growing +9.6%.

Median Salary: $148,377

human resources team
Human Resources Specialist

Recruit, screen, interview, or place individuals within an organization. May perform other activities in multiple human resources areas. Demand growing +11%.

Median Salary: $87,765

accountant with clients
Accountant and Auditor

Examine, analyze, and interpret accounting records to prepare financial statements, give advice, or audit and evaluate statements prepared by others. Install or advise on systems of recording costs or other financial and budgetary data. Demand growing +10.9%.

Median Salary: $93,373

Other Careers

  • Business Operations Specialist: Demand growing +12.7%, Median Salary of $99,500

  • Loan Officers: Demand growing +10.5%, Median Salary of $57,185

  • Tax Preparers: Demand growing +9.1%, Median Salary of $56,123

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